SAMANTHACOLELONDON

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This collection drew loosely from the current climate in relation to the feeling of "coming out, coming through, a fresh start and something new...". It embrased almost a cleansing effect, a purification in it's approach, hence the all white collection. The structure was inspired by the sophisticated styling of Post-Modern Architecture. The textured shapes formed within the fabric were inspired by the details found in Geometric Architecture, which dates back to the Pyramids of Egypt. The technique used to create these shapes is known as "Smocking" The fabrics used in the collection were Silk mixes, Cotton, Muslin, Jersey and Leather

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About the Designer

Samantha is based in London, United Kingdom. She studied at London College of Fashion. Her collections are produced in United Kingdom.

Samantha Cole London (SCL) is an International Award Winning Contemporary British Brand, an accolade that was received for her Spring/Summer 09 Collection during New York Fashion Week for Best Womenswear Designer.
Following her New York success, this new up an coming label has continued to go from strength to strength, she’s becoming a magnet for press culminating in numerous features and interviews worldwide from front page covers to full page spreads including a feature in September 09 NYTimes.com Magazine due to Supermodel Lara Stone’s selection and another mention in October 09 further increasing her exposure within the industry.
Samantha was most recently selected and sponsored by LONDON FASHION WEEK’S ON/OFF to showcase for February 2010 as “ONE TO WATCH” her UK debut was well received.
....a heavenly, pure white collection.... – Drapers
....Samantha Cole’s designs were the most promising, with a skill for quilted styles and padded leather her work has a certain promise... – House of Fraser
She was recently appointed as a Goodwill Ambassador for -Stop the Child Hunger Campaign- under the umbrella of CATWALK THE WORLD-“fashion for food”, a high profile off-shoot of UNICEF an most recently received a nomination for Innovation in Fashion from Arise, Fashion Week in Johannesburg, SA 2009.
Samantha Cole London draws influences from modern day trends without completely relying on it for the direction and purpose of her collections. She has always had a passion and flair for fashion and was able to explore and develop this through working in the design room of Burberrys and attending The London College of Fashion were she graduated with a Degree in Fashion and Management
The Typical SCL customer wears this label to make a statement and convey a characteristic of their personality through unspoken words.
She challenges the definition of style and beauty and aims to make each garment an independent design capable of holding its own but still conveniently resides within the scope of the collection. SCLs philosophy is to interpret a trend, a thought, a mood by de-constructing the obvious signals projected and re-defining the concept to produce silhouettes that acknowledge the past, have a sense of the future and recognises that there are no limits or boundaries to fashion just to ourselves......
....she uses the female figure merely as a reference point at neck, waist and ankles, filling in the gaps with exquisitely fashioned, dramatic yet simple shapes - brave, bold and beautiful..... - Jennifer James, journalist
SCLs focus is on the continued development of her womenswear brand that caters to image conscious, confident, independent discerning women who dare to be different, set-apart, unapologetic and enjoy a cosmopolitan lifestyle.
Samantha Cole has already created a cult following and is definitely a designer to watch - clutchmagonline.com
Samantha Cole has also created a diffusion range which is currently sold on asos.com amongst other online boutiques, this high street range is also available in boutiques in the UK and Internationally.