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SADAK collection AW 2013-14 tittle "Mendeš " is based on the true story and a personal style of a friend Miloš Mendeš, who was born and grow up in Bosnia in the 90s during the war in Ex-Yugoslawia as well as growing up as a refugee in suburbs of Holland. Referencing the cultural background, alienating the traditional costume of Bosnia as well as his personal style, combing traditional geometric pattern with different textures and fabrics. At the core of Mendeš universe (which is essential for the clothes themselves) are attitudes, moods and statements about individuality. Although based on personal style equally important in SADAKs approach is the constant quest for innovation. The key elements stay the same: modern proportions, a constant research for fabrics and textures and above all the interplay of pure construction and new shapes with the body and psyche of the contemporary fashion and art.
About the Designer
Sasa is based in Berlin, Germany. He studied at Kunsthochschule-Berlin and graduated in 2010. His collections are produced in Germany.
Sadak is the ancient name for a traditional sleeveless jacket worn in some regions of the Balkans. The preserved magical meaning of sadak in its original oral and visual context is transformed and adapted to contemporary reality. I incorporated a variety of elements from proceeding periods, together with the clothing features of the period when they were made and worn, often using the mystical and poetic stories.
The most important message SADAK wants to communicate is: pride in individuality
The clothing is innovative and unique, while still incorporating distinctive elements from a variety of preceding periods and ethnic cultures. The various inspirations for the collections are essentially what makes them so superior in character. It’s not only the collection as a whole that comes with a motive, it’s the individual works themselves.
Always at the core of his universe (and as essential as the clothes themselves) are attitudes, moods and statements about individuality and independence. Equally important in SADAK’ s approach is the constant quest for innovation. The key elements stay the same: modern proportions, a constant research for fabrics and textures and above all the interplay of pure construction and new shapes with the body and psyche of the contemporary fashion and art.
for more infos visit: www.sadak.de