SADAK

SADAK SS 2013 “Dororoどろろ“ Inspiration for the SADAK SS 2013 is a mix of traditional Serbian pattern making and designer’s fascination with a Japanese manga series from the late 60’s. Fascinated by the manga creator Osamu Tezuka’s work, Sadak has created a series of the digital prints inspired by famous manga characters called „Dororo and Insect woman“ Digital print series are combined with traditional pattern making in Serbia mid 19.C. Important in SADAK’ s approach is the constant quest for innovation combining cultural background references from the Balkans with new technologies such as digital printmaking. The key elements stay the same: modern proportions, a constant research for fabrics and textures and above all the interplay of pure construction and new shapes with the body and psyche of contemporary fashion and art.

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About the Designer

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Sasa is based in Berlin, Germany. He studied at Kunsthochschule-Berlin and graduated in 2010. His collections are produced in Germany.

Sadak is the ancient name for a traditional sleeveless jacket worn in some regions of the Balkans. The preserved magical meaning of sadak in its original oral and visual context is transformed and adapted to contemporary reality. I incorporated a variety of elements from proceeding periods, together with the clothing features of the period when they were made and worn, often using the mystical and poetic stories.
The most important message SADAK wants to communicate is: pride in individuality
The clothing is innovative and unique, while still incorporating distinctive elements from a variety of preceding periods and ethnic cultures. The various inspirations for the collections are essentially what makes them so superior in character. It’s not only the collection as a whole that comes with a motive, it’s the individual works themselves.

 Always at the core of his universe (and as essential as the clothes themselves) are attitudes, moods and statements about individuality and independence.

Equally important in SADAK’ s approach is the constant quest for innovation. The key elements stay the same: modern proportions, a constant research for fabrics and textures and above all the interplay of pure construction and new shapes with the body and psyche of the contemporary fashion and art.