ROYALBLUSH 

Press Information

RoyalBLUSH – handbags with a conscience!

RoyalBLUSH, a young Swiss accessory label for exceptional, sustainable, high-end handbags; celebrates their 2nd anniversary. The focus of sustainability and the recognizable crafted look of RoyalBLUSH bags since the beginning shows its fruits! Already in the first year RoyalBLUSH was offered guest stands by fairs such as, B&B Berlin, Prèt-à-Porter and Première Classe.

We would like to inform you in the following press texts more detailed information about RoyalBLUSH and it’s philosophy.

You are welcome to use the photos for publication, with the credit mention of photographer Nicolas Henri. On request we will send you samples for your own photo shooting.

We understand, the vision of RoyalBLUSH does not happen overnight and are therefore thankful for your help during our path.


RoyalBLUSH News

-RoyalBLUSH has finally a new web appearance! Since the beginning, our vision has ripened and our new website represents the metamorphoses to the exterior. Realisation through www.joedesign.ch

- Global Season. Our collections no longer change by season, but the product palette grows during the year, allowing boutiques to compliment their existing RoyalBLUSH line.

- All our bags are serial numbered – a sign our handcraft!


Philosophy
Nowadays no one knows what a European handmade bag with high quality material really costs. One single zipper of our bags, costs as much as a small handbag at a popular fashion chain. RoyalBLUSH took it to heart to design handbags with a conscience. For a long time luxury and the environment were understood as opposites. Either you bought a fancy handbag, with no care regarding its origin and its material; or you bought a natural leather bag, sacrificing design for the environment.
RoyalBLUSH found its niche. We combine functionality, sustainability and tradition with a pinch futurisme in one unique bag – the new luxury! Already the choice of our production location and the material used, catapults us into a price range where famous brands are expected. Our trump card in this respect – real exclusivity! RoyalBLUSH is luxury you can enjoy with a pure conscience!

Concept
We research the best boutiques in each metropolis, 1-3 per town. Our core distribution partners are sustainable concept stores, accessories boutiques and traditional men’s confection stores. For our product presentation, we personally visit boutiques, creating a relaxed meeting atmosphere, far away from the hectic seasonal fashion fairs.

Sustainability
Vegetable leather – tanned with herbs and roots. The older the product, the prettier it gets. Use, sun and rain change the shade irregularly, creating a natural protection, the ‚patina’, which reaches again a more regular shade of colour in the complete state. This peculiarity turns your bag into a unique piece.

RoyalBLUSH’s chosen leather stands for a gentle vegetable tanning, rather than the use of aggressive chemicals. The following characteristics are signs of authenticity, not inferior quality: Vegetable calf leather is recognizable by its pleasant scent, fascinating colour, surface structure and colour differences through neck wrinkles.

Vegetable leather keeps its natural features and needs, through its high quality, little care. In general no reapplication of grease or other treatments is necessary, this could even harm your bag.

Production in Europe
Economy - Reversing the trend of producing in The East, RoyalBLUSH takes a stand by staying in Europe, with high quality German and Swiss handwork. Each piece is uniquely made to order, using materials from Germany, Switzerland and Italy - a seldom, farsighted product of luxury supporting Europe’s economy.

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