PROUDRACE

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When asked about the inspiration of this collection, Proudrace answers “it’s a gang of nomadic skaters and their trophy girlfriends”. but it’s more complicated than that. This season Proudrace was inspired by a few things: a curiosity with the uniform dressing of various religious groups, memories of house of style ,the supermodels and their love for teenage youth. all of these are presented subtly in silhouettes of throwback skater classics but still staying true to the label's aesthetic. The label created their own world for their spring summer 2012 collection. A cult to represent everything that they believed in and loved from their youth. it is a collection of restrained recklessness and go-to uniforms of anyone who wants to be part of their gang

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About the Designer

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Proudrace is based in Manila, Philippines. His collections are produced in Philippines.

The '90s is a constant inspiration in their designs but Manila based label, Proudrace makes sure that they deliver it in an eclectic, youthful and modern package.They are a duo from different backgrounds.An Industrial Designer and a T-shirt designer got together to create clothes that reflects their combined personalities.
It's all about the use of different materials, textures, details and silhouettes to come out with pieces that are unique and subscribes to no particular trend. Proudrace creates hand made minimal pieces and re interprets traditional garments into their own aesthetic.
Moving forward with their own distinct style, Proudrace found a common ground to produce clothing that is forward, raw and minimal.It’s androgynous without being contrived, it's coherent and definitely wearable.