Pitchouguina

'Pitchouguina' is a label based on emotions, it draws inspiration from everyday stories, everyday people, random words, eye blicks, awkward smiles, arm shudders and all the little things that can easily go unnoticed if not careful.

We believe these details shape our life the most and we see our clothes being part of all of those literally seconds-lasting moments, when emotions and feelings are shown in their purest form. Music, art, surrounding- they all fill our memories, we want our sleeve to be there to add drama, our knit to be there to add charm and our embroideries and sequins to tell the story.

The goal from the very beginning was to create clothes that will have their own heart-beat, that will communicate with its wearer and somehow establish kind of awkward relationship. We love awkward, we love confusing, we love out of place- but we do not want to bring it to our customers with an "over-the=top" silhouette or a weird print, but by creating an atmosphere, a feeling, a curiosity of some sort that will be present in all of those moments that will make them all just so beautifully unexpected.

We know we're naive, we know we might be a bit obsessed...