PIASTANCHINA

Pia is based in London, United Kingdom. She studied at Central St Martins. Her collections are produced in United Kingdom.

PIA STANCHINA stands for an approach to Design that takes its cue from Nature in more ways than one.
Nature uses what is readily available from her immediate surroundings to create, sustain and harbour life. A tree will draw on the minerals in the earth, the energy from the sun and the co2 in the air to grow and flourish, relying on the wind or animals to pollinate it, while in turn providing nourishment and shelter to manifold forms of life and playing a vital role in the balance of our atmosphere.
Compare this to the life cycle of a ‘simple’ everyday commodity such as a cotton and nylon t-shirt and it is shocking to see how many synthetic materials, toxic processes and how much unsustainable energy are employed to create it.
From the growth of cotton, to the various stages and different locations, the assembly processes will employ chemicals and toxins that are hazardous in their production, use and disposal to the health of the people who execute them as well as the environment. This is topped off by the relatively small price paid and the even shorter amount of time the t-shirt is worn, before ending in a landfill, where the cotton will take a short while, but the nylon will take 30- 40 years to biodegrade. All in all, the life-cycle of a t-shirt is a waste of resources that is not only irresponsible but unsustainable.
The PIA STANCHINA Collection aims to be the antidote to this waste of resources, using the most sustainable solutions for every step of the collection from the clothes to the packaging and marketing, while never forfeiting sophisticated, luxurious and contemporary design.
All materials are chosen for their sustainability, all fabrics are natural, organic where possible, or reused/ recycled. All colours are achieved with minimal impact dye and the print process was digital to save water, energy and dye.
The clothes are unlabelled, to encourage the wearer to integrate them into their wardrobe and own style, and forget about their original context.
The trousers come in two styles, with low- and high-waists, to ensure every woman can find the most flattering fit.