ORSCHELREAD 

"Fågeln" - the much anticipated Orschel-Read AW2010 collection received a fantastic response when it was presented at Vauxhall Fashion Scout during London Fashion Week on 24th February. This season inspiration stems from the subtle beauty of female birds and the ceiling murals of Stockholm’s Storkyrkan Cathedral. The collection features charming, William Morris inspired, innovative prints, classic shapes and highly technical tailoring resulting in ingeniously beautiful pieces. The collection cleverly balances tailoring with a classic sportswear feel, in earthy tweeds, digitally printed leathers, knit and fine tailoring wools. The Orschel-Read collections are all designed and produced in-house in London.

Stefán Orschel-Read launched his label 'Orschel-Read' in 2008 and presented his debut collection for SS 2010, at London Fashion Week 2009. The collection was presented in two sections, CXll and DXll and was inspired by Shakespeare’s Twelfth Night, Hindu artwork and London’s multicultural youth. The two collections merged couture liberty fabrics with wearable silhouettes and accessible tailoring, marrying innovative leather work, contemporary pagan influences and organic materials. Both collections generated strong press attention, with magazines including British Vogue, 7th Man, AnOther, V, Sunday Times Style, and Dazed & Confused shooting pieces for features by photographers including Hedi Slimane, Nick Knight and David Bailey. Fashion icons Lady Gaga and Naomi Campbell have worn several pieces from the collections.

Stefán Orschel-Read graduated from the prestigious Central Saint Martin’s (CSM) in 2008 with an honours degree in Menswear Fashion. His graduate collection 'Mourning for Orlando' was an avant-garde menswear line inspired by Virginia Woolf's 1928 novel Orlando. He went on study for a Masters at the Royal College of Art. Prior to his degree he collaborated with Pavel Rudanovsky on the conceptual 'UnFashion Show' series. In 2007 he presented his first solo menswear couture show in aid of the Hope Rwanda charity. Stefán was also awarded Reserve Champion of the Can You Cut It "Young Designer of the Year 2005".

For further enquiries please contact:
Sales :- Stefán Orschel-Read, +44 7786 266865, sales@orschel-read.com
Press:- Alison Lowe, +44 207 377 6030, alison@felicities.co.uk