ORANGECULTURE

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Shot by Story teller Obi Somto, the collection was built for “Woven Threads”, an exhibition organized by Lagos Fashion and Design week. The exhibition looked to the future of Nigerian fashion as it explored the art of textile craftsmanship. Such traditional arts are an integral part of Nigerian heritage and cultural identity and bring employment and income for many communities in the country. Hosted by the British Council and the British Fashion Council , Woven Threads completed the link between the art of textile craftsmanship and the fashion industry’s emerging talent in Nigeria, making its vision of synergy between the country’s garment heritage and blossoming fashion industry a reality Orange Culture chose to explore Adire, designing and creating its adire print from scratch, aso-oke and cow skin leather, using these exciting fabrics to tell the story of an artistic lover, who is crowned by the feeling of a love he fails to understand. The orange culture man is quirky, edgy and very much fearless; he has no time for closed minded individuals. PHOTOGRAPHY; OBI SOMTO STYLED BY; TERENCE SAMBO – ONE NIGERIAN BOY STYLIST ASSISTANT SOLOMON AROGE MODELS; YEMI TORRESMA (AMCK MODELS LONDON) I HOPE YOU LOVE IT. WWW.ORANGE-CULTURE.COM ORANGECULTURELINE@GMAIL.COM

About the Designer

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Adebayo is based in Lagos, Nigeria. He studied at University of Lagos and graduated in 2010. His collections are produced in Nigeria.

Adebayo Oke-lawal has consistently been involved in a broad spectrum of fashion since he began designing at age 10. His work ranges from styling and designing to journalism and writing. He has worked with magazines like 234next’s Élan, WOW, FAB magazine, Ynaija and websites like 360nobs, Shows such as Arise Magazine Fashion week, Music meets runway and the list goes on.
Celebrities like Mo’ Cheddah, Makida Moka, Ice Prince, Tiwa Savage constitute the network of some of the people he has worked with. He also worked behind the scenes with designers such as Ugoma Adegoke of Zebra Living and Kiki Kamanu. He acted as a revamp tool, designing for Onyx and Pearl in 2010 ; his designs under Onyx and Pearl graced the runways of the ‘Sashay as you say’ fashion show, ‘Make a Difference’ (MAD) show and in Calabar during the Christmas festival.
He is a graduate of Finance of the University of Lagos. Since the inception of Orange Culture, the label and its creative director have been taken note of in media channels such as Bella Naija, One Nigerian Boy, Fashizblack Paris, WOW magazine, TW, Genevieve, ThisDay Style, Complete Fashion, FAB, Elan, Moments with Mo, MTV Base, Vogue, Style House Files and the list goes on; amongst these, TW and Genevieve listed the label as one of the ones to watch out for in 2012. Since he started the label it’s been nominated for breakthrough talent at the Sideview fashion awards, young designer of the year by mode men magazine, young entrepreneur of the year and now young designer of the year at the MTN Lagos fashion and design week. Within the brief one year of its existence, orange culture has graced the runways of Ghana Fashion and design week, Fab Night Out, Martini x Beth Model search, Calabar; Governors Charity show and Mtn lagos fashion and design week.