WHITE NEW YORK

The brands selected by White Milano to be part in the New York Fashion Week in February 2012 will be about a hundred.
The protagonists of the start-up of White New York will be chosen according to the selected criteria of quality, contemporary design expressed through an international image, able to satisfy the requests of all buyers attending the New York Fashion Week.

WHITE is the international contemporary fashion showcase, but also a cultural reference for a generation of designers, stylists and artists who consider the fair in via Tortona 27 and 54 an extrordinary take-off field. And not only. Attended by more than 12.200 buyers from the most important multibrands in the world, White is on the one hand a prestigious platform for niche brands, on the other hand it is becoming an ideal stage for all those italian and international innovative fashion companies which recognize themselves in the White character, in the stimulating mix of creativity, harmony and eco-ethical commitment. A structure capable of bringing to the fore an accurate selection of fashion trends, merged into a complete stunning range of products, edition after edition White is standing out in the fashion scene and in the Milan metropolitan environment as a container of ideas and services that go beyond the concept of season. Because White is a breeding ground of ideas, it is fashion culture as a lifestyle which embraces art, design, music, communication and the new frontiers of the web.