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PROJECT NEW YORK
Sunday, 22 July, 2012 - Tuesday, 24 July, 2012
82 Mercer Street,
Held bi-annually in New York, Project New York has become a popular show with buyers seeking out new fresh American talent.
Included Initiative´s that create an unique experience:
The Blogger Project- Marcus Troy has selected ten of the most influential bloggers in the contemporary market to cover the show live, bringing the action of the show directly to consumers.
Made by Project- A pop-up concept comprised of artisanal brands creating product on the show floor. By connecting the user with the maker, we break the divide and foster a relationship that gives a greater appreciation and understanding of the products we love. The theme this season is ‘The Essentials Kit’ – a collection of lifestyle staples that every modern man can build the foundations of his life around.
Sandbox Studio will be setting up a fully functional photo studio with hair and makeup stylists, models and photographers. Brands will have the opportunities to have their product professionally shot, while attendees are welcome to come by to have their portraits taken.