Mercedes-Benz Fashion Week Tokyo

JFW Organization brings together manufacturers in the textile and fashion industries, fashion designers and distributors that share the same passion to collaborate and conduct the following businesses with "creativity", "craftsmanship", and "trading" at its foundation.

"Mercedes-Benz Fashion Week TOKYO"
From 2012 S/S,Mercedes-Benz has been the title sponsor.
MBFW in Tokyo aims to strengthen Tokyo's functions as a hub for fashion business from the following perspectives:

Gateway to success for young designers
We will build a framework that will give young designers with an interest in the Asian market an opportunity to try their hand in Tokyo.

Leverage the coordination of the "creativity" of designers,"craftsmanship" or manufacturers,and "trading" of the apparel and retail industry.
We will continue to improve operations to present fruitful meet-ups between designers, manufacturers, and the apparel and retail industry.

Make Tokyo into a more stylish and fun city
We pursue broadened business opportunities not only for fashion, but also for designs around life such as interior design.
Tokyo will become a more exciting place to live and work.

The Japan Fashion Week Organization (JFW Organization) aims to further the strengthening of the competitive power of the Japanese textile and fashion industry, and to encourage its growth. Moreover, we further increase Tokyo's reputation as the world's textile and fashion base by promoting excellent Japanese textile and fashion products, and by sending comprehensive information around the world. Furthermore, we aim to enhance Tokyo as the center of fashion business in Asia.