LIFE Alexandra Groover SS12 A short film by Au Matt
The Old Curiosity Shop
13/14 Portsmouth Street
London WC2A 2ES
On Sunday September 18th, London designer Alexandra Groover unveils her eagerly-awaited sixth collection at the Old Curiosity Shop in Holborn, London. This season sees the premier of LIFE, the second in Groover's trilogy of short films. Continuing to explore the concept of origin and separation, her latest film deals with growth and independence within a family structure. Directed by Au Matt and featuring a soundtrack by family friend musician Cutbang, the film was shot in two parts - the first taking place in Groover’s birthplace of San Diego, California, with family members acting as crew, and the second in London’s iconic Hampstead Heath Park with the help of Groover's London family of close friends.
In LIFE a large black rosebud slowly begins to blossom on the shoreline of Southern California, only to reveal the intense fuchsia faces of five performers who uncoil themselves into a meandering line of one, long interconnected dress. As they twist and turn across the screen, the slashes of fabric joining them together billow in the wind, and their snake-like procession exits into the bright sunlight of San Diego and re-emerges against the awe-inspiring backdrop of London’s Hampstead Heath where it all ends in an explosive finale.
This season Groover’s collection features softly draped pieces of black fabric that are slashed into rose petal and rose leaf-inspired formations to reveal delicately balanced glimpses of bare flesh. In keeping with her signature style, several of the pieces invite the wearer to play with and personalise the garments according to individual style and needs. The collection also features a second season of Groover's exciting experimental collaboration with London footwear designer Benjamin John Hall.
In addition to LIFE, Groover has recently collaborated with filmmaker Gabriel Gettman on a non-black dress for the spectral main character in his short film Caecilia, which also premiers this September.
After studying at Central St. Martins and RISD, and working in the studios of Alexander McQueen and Zandra Rhodes, Alexandra Groover launched her first collection for Autumn Winter 2009. With press from i-D, Dazed, Vogue.com, Harpers Bazaar and Grey, and collaborations with cult bands SunnO))) and Bo Ningen, Groover has rapidly gained a strong following within the fashion, art and music industries.
“Alexandra Groover is a young designer whose jersey collection is both creative and wearable.” Sir Paul Smith, i-D Magazine
For all press enquiries, please contact press@alexandragroover.com
For all sales enquiries, please contact sales@alexandragroover.com
www.benjaminjohnhall.com www.cutbang.com www.alexandragroover.com
Ticket requests: press@alexandragroover.com
You must RSVP by email
Continuous screenings from 3pm to 6pm
