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© Patrick Jendrusch / Make up: Vanessa Hagemann / Hair: Suzana Santalab / Model: Anna von Rüden
About the Designer
MOON is based in Berlin, Germany. Her collections are produced in Germany.
'Haute Tech - Turning the lights on" wrote the International Herald Tribune / New York Times in a detailed article on 03/02/2011 about the young fashion label MOON Berlin, that presented the first time at Berlin Fashion Week in January 2011.
A collection that integrates light technology (developed at the renowned Fraunhofer Institute) provided a view in the fashion future and also takes a look to the past. For classic clothing is concerned, their quotations in their concept of reduced simplicity move through the collection and are a contrast to the modernity of the light. References to classic clothing of the 20th Century, like tux style blazer, white silk blouse paired with black pleated trousers, classic trouser suits or allusions to the lookof Marlene Dietrich show that the use of technology in clothes has not to be automatically futuristic, but works in classic clothing aesthetically.
Some of these dresses were made of metallic materials worked in antiquity, which form the connection point to technology. Some of the first clothes of cultural history, in combination with established classics of fashion in recent100 years, form the contrast to novel future technologies. The materials used are thereby partially also equipped with novel material properties and equipment. Mostly, the collection of silks and cottons worked, made in England, France and Italy.
The second collection "SCULPTA" which will be presented at Jakarta Fashion Week is still dealing with the combination of heritage and future. It deals with the subject of experimental pattern development, partly inspired by the origami.
The idea was also to have an very classical process of design for this collection. The designers were inspired to develope the dresses like some of the first fashion designers of the 20th century, who developed sculptural models directly on the mannequin, without the classic way of cutting. The focus is on the detail and the silhouette. Silhouettes and Garments which at first glance "classic" appear, but in detail, for example, without side seams etc. classic cut features were draped.
For the second collection for the first time a collaboration with jewelry designer DAAN has been received develope for the collection of illuminated jewelery.
Previous designers have developed their light experiments explicitly for catwalk and stage, as the due to their fragility very sensitive technologies are not commercially used. At MOON Berlin creates clothes that are equipped with technology while alsois commercializable. This is really new about MOON Berlin. Together with the Fraunhofer Institute and the company Stretchable Circuits, a novel to light and wire inserted into the collection components by a battery in size of creditcards electricity is supplied. Also on some models, a light-conducting fiber fabric is added,
used to lead in the woven glass fibers, the light through the fabric.
The sample collection is due to the high development costs are not fully using this technique, but some with "placeholders" feature, showing the effect and the arrangement of light. Deliveries are made but with the technology of the original technique, gently washed, barely noticeable and with a protective film is due to iron. On request there are motion, heat or Acoustic sensors with integrated, responsive to the environment of the wearer, and various Effects can cause.
The collection of MOON Berlin has been presented internationally this year at:
Berlin Fashion Week, January and July 2011
In collaboration with Paul Mitchell, Paul Mitchell, 30 years, May 2011
IFA in cooperation with Grundig, September 2011
Warsaw Fashion Weekend, October 2011
Baltic Fashion, October 2011
Vancouver Fashion Week, November 2011
Smart Textiles Film Project Los Angeles, November 2011
Jakarta Fashion Week, November 2011