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2nd of June 2012 Wood Wood Wien presented the capsule collection “Meshit X Daliah Spiegel”, in which potpourri patterns were assembled in basic pieces. This resulted in an interesting proposal for this summer. Vienna based Meshit is a young fashion label formed by Ida Steixner and Lena Krampf. Their pieces play with careful volume contrasts and create androgynous shapes rooted in urban culture. Daliah Spiegel is an artist and photographer, who happily took part in the collaborative collection, which was curated by Kasa Schild and Lara García Díaz. The initial idea was to work with photographs as basic material for the collection. As animal lovers, Meshit & Daliah Spiegel quickly found a theme for the collection: pictures of farm animals, pets, savage beasts, toys and other motives were carefully collected and captured. The animal photographs were mixed up with colorful crystals, found in the Museum of Natural History in Vienna. Although the patterns and collages were arranged digitally, all photographs were shot with an analogue camera. Each print shows a different approach to the theme: you can find abstract circle patterns, an altered animal-flower camouflage, or also a jam-packed massive collage. The result is a peppy and original, limited edition collection.
About the Designer
Lena & Ida is based in Vienna, Austria. She studied at Fashion Institute Vienna - Hetzendorf and graduated in 2008. Her collections are produced in Hungary.
After becoming friends at the Fashion Institute Vienna, Hetzendorf, Ida Steixner and Lena Krampf quickly made the transition from graduates in 2008 to entrepreneurs in 2010 when they founded their own fashion label meshit. In addition to formal training, both gathered hands-on experience in fashion and production through internships at established companies: Steixner with renowned Austrian designer Claudia Brandmair and Krampf with traditional Viennese shoe-manufacturer Ludwig Reiter.
In October 2009 meshit presented its SS11 collection for the first time in Paris at "Rendez Vous Femme", and has been added to British retailer Topshop’s exclusive pick of international emerging fashion talents.
In June 2011 meshit won the Fashion Award of the City of Vienna at the Austrian Fashion Awards 2011 during the Festival for Fashion and Photography.