MAARTJEVANHOOIJ

The concept of my collection is based on the fact that we live in an image-driven world. We communicate through images, Facebook, Instagram and Twitter. I thought of the challenges of launching yourself as an artist in the world of fashion and art. You need powerful imagery to stand out in the crowd. This collection represents my vision on fashion and current changes in the industry. Styling is going to take the lead. A dress will be a dress but bold accessories and styling can make it a unique expression of the person who wears it. Consumers become art directors of their own image. My collection consists of big and bold accessories and handcrafted clothing pieces made of various layers of fabric.

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About the Designer

MAARTJEVANHOOIJ's picture

Maartje is based in Rotterdam, Netherlands. She studied at Willem de Kooning and graduated in 2013. Her collections are produced in Netherlands.

I call myself a Creator. This because i believe in being creative in all workfields. Here is a bit about my last collection i made for my graduation. A new Bow-Tie, The concept of my collection is based on the fact that we live in an image-driven world. We communicate through images, Facebook, Instagram and Twitter. I thought of the challenges of launching yourself as an artist in the world of fashion and art. You need powerful imagery to stand out in the crowd. This collection represents my vision on fashion and current changes in the industry. Styling is going to take the lead. A dress will be a dress but bold accessories and styling can make it a unique expression of the person who wears it. Consumers become art directors of their own image. My collection consists of big and bold accessories and handcrafted clothing pieces made of various layers of fabric.