MAARTJEVANHOOIJ

The concept of my collection is based on the fact that we live in an image-driven world. We communicate through images, Facebook, Instagram and Twitter. I thought of the challenges of launching yourself as an artist in the world of fashion and art. You need powerful imagery to stand out in the crowd. This collection represents my vision on fashion and current changes in the industry. Styling is going to take the lead. A dress will be a dress but bold accessories and styling can make it a unique expression of the person who wears it. Consumers become art directors of their own image. My collection consists of big and bold accessories and handcrafted clothing pieces made of various layers of fabric.

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About the Designer

MAARTJEVANHOOIJ's picture

Maartje is based in Rotterdam, Netherlands. She studied at Willem de Kooning and graduated in 2013. Her collections are produced in Netherlands.

I call myself a Creator. This because i believe in being creative in all workfields. Here is a bit about my last collection i made for my graduation. A new Bow-Tie, The concept of my collection is based on the fact that we live in an image-driven world. We communicate through images, Facebook, Instagram and Twitter. I thought of the challenges of launching yourself as an artist in the world of fashion and art. You need powerful imagery to stand out in the crowd. This collection represents my vision on fashion and current changes in the industry. Styling is going to take the lead. A dress will be a dress but bold accessories and styling can make it a unique expression of the person who wears it. Consumers become art directors of their own image. My collection consists of big and bold accessories and handcrafted clothing pieces made of various layers of fabric.
Education |
Fashion and design | Willem de Kooing Academie Rotterdam.
Graduated 2013.
Starting in January 2014|
Fashion communication POLIMODA Florance Italy.
Work experience |
Internship| Bart Hess. August 2012/junary 2013. Eindhoven NL/ London UK.
Fashion competitions |
2012| ASVOFF film festival Barcelona, Best student film award.
Fashion shows |
June 12th 2013| Graduation show WDK 2013.
July 16te 2013 |Lichting G-star RAW| Fashion week Amsterdam 2013.
Publications |
Glamcult| issue 5/ june /july 2013. page 14.
Glamcult issue 6/ august 2013, page 7.
Independent fashion daily | Georgette koning. 12the june 2013. title: De bodypeices van Maartje van Hooij
The independent blog | http://blogs.independent.co.uk/2013/07/17/going-dutch-cheerleaders-gimp-...
The independent website| by Alex Fury || http://www.independent.co.uk/life-style/fashion/features/alexander-fury-...
Work in progress |
Punk DIY movie| www.showstudio.com
shoot jewellery| Vogue Homme UK/ GQ Magazine LA