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The vision for the Lucy Jay label is derived from combining together unusual concepts and representing them through shapes, colour and graphic pattern. The A/W 13 collection took its inspiration from colourful character Sue Kreitzman, an artist from New York living in East London. The bright colours and themes are Lucy's take on Sue and her work, combined together to create the most bold and intricate collection yet, including scarves in a variation of shapes and sizes. An installation at the Old Shoreditch Station in collaboration with the Jaguar Shoes Collective includes pieces from the collection and images from the new Lucy Jay look book, art directed and styled by John William and photographed by Saga Sig. The photo shoot took place at Sue’s house, in amongst her fantastical creations and collections.
About the Designer
Lucy is based in London, United Kingdom. Her collections are produced in United Kingdom.
Lucy Jay is a unique, bold and individual accessories label that interweaves personal inspirations with a rich and intricate aesthetic to produce instantly recognisable digitally printed scarves. Lucy has been described as a "truly talented emerging designer" with her scarves being featured in the likes of The Financial Times How To Spend It, NYMag’s The Cut and blogs such as Style Bubble and Fashion156.
The Lucy Jay aesthetic is steeped in variation of bejeweled symmetry and vigorous pattern. The vision for the label derives from the idea of morphing together two ideas that are not necessarily associated with each other, representing them through shapes and colour, and then combining them with intricate and detailed ideas that are inked into the softest silks creating both originality and sophistication.
While referencing classic styles, Lucy’s iconic graphical prints take these ideas further and emphasise unique themes, creating a variation of paint splattered centre pieces, monochrome borders and a selection of single motif prints. Most recently, the oversized "good" print, a midnight blue and dusty pink collection of star logos, randomly include colloquialisms for the word "good". This scarf sums up and perfectly represents the label, as it has a wholly British approach to accessories design, with a dash of humor and is overall, brilliantly light-hearted.
Each collection ranges from handkerchief-esque styles that undoubtedly make perfect bow ties, pocket scarves and cravats to larger designs, working as tops, shawls or headscarves, perfect to wrap, tie and twist. The variation of sizes represents the freedom to wear each style in a unique way; named after an inspirational person in her life each scarf has its own personality and style to represent this, ensuring that Lucy Jay champions the versatility of the staple accessory. It is thanks to this that Lucy Jay takes on a unique identity, merging the best of masculine and feminine styles, creating designs that are gender neutral and, as such, appealing to and promoting androgynous fashion.
Lucy Jay is fast developing a brand that is not only fresh and unique, but also leading the way in accessories design with her visceral approach and belief that a scarf is an all year round necessity