KAYDESMOND

Kay is based in London, United Kingdom. She studied at University of Westminster. Her collections are produced in United Kingdom.

Kay Desmond is a 23 year old designer from South East London. Born and raised just outside Greenwich she has an Art college background after attending Grammar school.. She graduated from the University of Westminster in June 2008 in the midst of a recession, typically determined Kay decided to set up her own label.
Influenced by design icons such as Muicca Prada, Coco Chanel, Alberta Ferretti and Phoebe Philo, she wants to create a strong womenswear brand that encapsulates uber femininity with a modern edge.
With past experience at Roland Mouret, Giorgio Armani and Mandi Lennard Publicity, she has a varied background within in the fashion industry which gives her a greater insight into what women desire.
Whilst studying for her degree she took a placement year, half of which was spent in Roland Mourets studio at London Bridge whilst he launched his first collection under his new label RM ,backed by pop music mogul Simon Fuller. Kay spent the rest of the year in the Armani buying office assisting the head buyer for A|X Armani Exchange which gave her a greater understanding of how a fashion business operates.
A key factor in her designs is the psychology of the wearer. Kay wants you to put on one of her garments and feel beautiful and naturally confident with your femininity. She sees her clothes as pieces that can be interpreted individually by each woman. Kay does not intend to dictate to women how they should wear her garments but wants them to make them their own.
Her greatest inspirations have to come from sumptuous fabrics and textures. Her designs are always a contrast between strong, structural tailoring versus the fragility and almost romantic feel of the fabrics used.
The collection, which is inspired by 18th century French High society and the palace of Versailles, tries to capture this mood. The beautiful décor, gilded mirrors and the general grandeur of Mary Antoinette’s home is perfectly translated into clothes but she has added her own twist with short hemlines, exaggerated fraying and plasticised fabrics. A delectable combination of French blue, soft pink and cream are combined together to make a collection that expresses sexual femininity.