KATIE_WOOD

My research is concerned with how fashion garments are displayed for sale, and how much control a designer can have over the retail or gallery display of their designed product. I have started to question what would happen if a designer could consider the display or ‘hanger appeal’ of a garment before they design it. Can display influence design? Can you have the display before the design? For me the garment hanger is a huge factor in the display of a garment and how it is viewed, yet the waste of the garment hanger in the retail industry is huge. This has led me to think about the garment hanger as a multi-functional necklace accessory and the potential to consider the display accessory alongside the design of the garments.