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What an incentive are produce - scarce in one locale abundant in another, resulting in a route through dry deserts, treachourours mountains and dacoit infested plains, without which many secrets would remain hidden until technology furthered its advances. A bridge between countries and people, needs and requirments, beliefs and faith, art and architecture stood The long and winding commercially important Silk Route. The expertise of Caravan Travel steered many between the huge expanses of the deserts and terrain to contrasting environs of joy at oases that refreshed the traveler providing respite for the journey's next stage. Silk Road traffic passed through Central Asia along many routes and on to many destinations making the Middle East in some sense an end-point for the Road, but perhaps more importantly a trans-shipment zone. This beauteous region is where our ‘Chauraha’ literally translating to ‘Cross Roads’, inspires and transpires from. A melting hotpot of influences many have travelled through or exchanged knowledge here lending to its all-important charm. Influences are still prevalent in tribes and art from centuries ago. With this rich and prominent regions influence we continue an evolution along our route to bring together the travellers, the travelled, the traders, the traded, the invaders and the invaded. Our Collection meets on this cross road where things coincide from different spheres, genders, ideologies – the oldest know cultural exchange - telling stories of rags to riches, taking from the travelling men to the traditional women, the western invader to the most religious saint, the wealthy spice vendor to the most elusive gypsy. Our AW12 collection Chauraha is an ode to this magnificient geographical area of contrast with harmony, always teaching us how new things are borne from the old, how new meaning can be found within the existing.
About the Designer
Karishma is based in Pune, India. She studied at London College of Fashion and graduated in 2010. Her collections are produced in India.
The label focuses on being multi-cultural and using varying techniques and materials, not limited to a particular style to cater to a large audience of new age consumers. The core comprises of an integration of design as a celebration - an eclectic mix of simple textiles and materials with detailed surface treatments or vice versa which fit in harmony despite their contrasting natures. In its essence it is a re-interpretation of materials and their function at every step depending on the need, always re-using and recycling, creating heirlooms that are passed down through generations.
The brand aims to help increase fair trade and benefit artisans at the grass root level for their revival and longevity. It stands as a means of promotion of an entire body of craft, from a bead maker to a leather worker, a dyer and a weaver.
The designs combine a fusion of two extremes, making the products experimental and unconventional, while being hinged on modern functionality, beneficial to all the stake holders – the customer, the producers and all in between.