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spring /summer 2013
About the Designer
JSP is based in Belgrade , Serbia. Her collections are produced in Serbia.
JSP is a creative duo of sisters Jelena and Svetlana Prokovic, who successfully work in various branches of fashion, styling and costume design for almost two decades.
Jelena and Svetlana Proković combine art and working experience through a renowned fashion brand JSP, stretched between Ljubljana (Slovenia) and Belgrade (Serbia). Ever since 1992 JSP expresses precise fashion design with a strong emphasis on styling.
JSP combines classic tailoring which highlights ethics, sustainability and originality. JSP brand is a fresh breeze in fashion design and stresses out generic product with a high commercial value. It's available to european as well as global fashion supporters.