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This collection is inspired by the Flintstone era wherein life was very simple without the influence of technology and information overflow. J. Flintstone stands for a mentality that refers to the need for this simple lifestyle. It is a reaction to the increasing complexity of the information society. We have created a world that is beyond our control and understanding. Because I think that too much knowledge can be dangerous, I want to encourage people with my collection to be more selective in the information they take in. It is human to not know everything. Sometimes it’s good to keep things as they are, like you see and experience it. With this collection you can hide, walk, drive and fly away: a form of escapism wherein there is space to come in touch with yourself again.
About the Designer
Jivika is based in Arnhem, Netherlands. She studied at Utrecht School of the Arts and graduated in 2010. Her collections are produced in Netherlands.
Jivika Biervliet was born on the 11th of September 1986. She lives in Arnhem where she also has her studio. She graduated at the Utrecht school of Arts where she was specialized in Fashion Communication. After her first collection Zhero in 2011 at the Fashionclash in Maastricht she created a second collection called Forever Young which she showed during the Amsterdam Fashion Week Lab January 2012. Her strong preference for menswear arose from the feeling that menswear have more rules. Jivika Biervliet searches for existing borders in order to exceed them. Characteristic for her designs are the materials used, the clean lines and also the playfulness within the collection. The pieces are conceptual, experimental and at the same time wearable.