JAIDEN_RVA_JAMES

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Human Nature- AW09 Jaiden and Rasharn of Jaiden rVa James have explored the dark side of the human psyche for AW09, delving into a damaged mind and exploring some of its darkest facets from sexual desire to insanity. Both being huge parts of the human nature and both are talked about in hushed tones if talked about at all. The foundations of this collection take inspiration from Jaiden and Rasharn’s captivation by Sir John Everett Millais’ Ophelia, whose life was represented in the symbolic meanings of flowers, which has been translated through the floral prints in the collection. Inevitably Ophelia’s lust and sexual desire for Hamlet drew her to madness, depicted in the robust leather and sinister rubber fabrics that run throughout the collection. The designers have taken a view from an institute for the insane for this collection, from self harmers in straight jackets to those more calm and composed in more fluid and free moving garments, all of whom had been institutionalized for their acts of perversion. The collection, drawing inspiration heavily from iconic films such as Hamlet, Hannibal, Clockwork Orange and Girl Interrupted, comprises of floral cotton pleated kilts, a diverse range of rubber leggings and cotton floral shirts contrasted with pleated panels playing with texture and colour. Bias cut sheer stretch jersey tops are seen with outsized long sleeves, leather harnesses and restricting straight jackets. “Exposed Zips plays a huge part in the collection from the zips at the crotch of the rubber leggings to those on the plackets of the shirts. Having zips on display are very seductive, knowing that with just one pull it can lead to a place that is hidden behind a layer”. This season Jaiden rVa James have had the opportunity to work with many talented individuals and brands, including milliner J Smith Esquire and the iconic leather jacket brand Schott by reworking the legendary perfecto jacket. The designers have worked closely with both parties to develop products to form part of the AW09 collection. For further information please contact Daniella Sapia at Cube Public Relations daniella@cubecompany.com- 0207 2524583

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About the Designer

jrvaj is based in United Kingdom. His collections are produced in United Kingdom.

Jaiden rVa James was born from the minds of two young and talented upcoming designers and fashion multitaskers together Jaiden James a former student @ philip greens fashion retail academy http://jaidenjames.blogspot.com/ Rasharn De Vera Agyemang a student @ London college of fashion BA hons Menswear and a stylist/designer. ----------------------------------------------------------- http://jaidenjames.blogspot.com/ --------------------------------------------------------- We are two young people who have fallen deeply in love with fashion, whose talents cannot be physically seen but can be captured in objects like paper, fabric and many other raw materials. Are talents grow because we have each other and can tell one another were there faults are in order to grow stronger. Are dreams, goals and future exist in Jaiden. rVa. James and we won’t stop till are dreams are reality and can grow further we won’t stop no matter the many obstacles we have endured and the millions more we will continue to face in the future. They wont stop till all those that doubted them are wrong and until they can help others that need help, that need a voice and a platform to stand on. They won’t stop because everything is worth a fight and a struggle they won’t stop because they are Jaiden. rVa. James. For S/S 08 the duo was inspired predominately by their combined African heritage using materials, fabrics and prints created by the Ashanti tribe of Ghana and the Igbo tribe from Nigeria. The collection itself is a fusion of luxury sportswear meets traditional tailoring. Comprising of a selection T-shirts with the most surreal & garish images adorned with Swarovski crystals. Dress shirts, Tailored and Jersey Athletic shorts, Harem trousers and Hooded jackets contrasted in gold and silver all using the most traditional of African fabrics. ‘We didn’t want people to forget how skilled African’s are in making fabrics and also how rich in heritage and culture the continent is, we decided to use everyday wear such as hooded jackets and Gilets and traditional English items such as shirts and tailored shorts. Also on are travels we were inspired by so much especially those stores that dare to be different that exist to sell quality clothes and are also voices for young and unknown designers’.