- The Shop
- Our Designers
People hold on to money, power,fame and their perception of love. These are things that society and the world has programmed in us as the road to happiness. I feel that those ideas are similar to a "swamp"that slows us down and ultimately drowns us.
About the Designer
yk is based in Seoul, South Korea. She studied at Parsons The New School for Design. Her collections are produced in South Korea.
Human Potential is a fashion brand founded by Do and YK in 2008.
2003 – 2005 Otis College of Art and Design
2005 – 2007 Parsons The New School of Design
2008 Founded Human Potential (a.k.a. HUPOT)
2009 Hupot attends Bread & Butter in Berlin
2010 Hupot attends the Magic show in Las Vegas.
Starts shipping worldwide
2011 Started exporting to Hong Kong, Beijing and Japan
2012 Started exporting to London, LA, NYC, Brooklyn.