People hold on to money, power,fame and their perception of love. These are things that society and the world has programmed in us as the road to happiness. I feel that those ideas are similar to a "swamp"that slows us down and ultimately drowns us.

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About the Designer

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yk is based in Seoul, South Korea. She studied at Parsons The New School for Design. Her collections are produced in South Korea.

Human Potential is a fashion brand founded by Do and YK in 2008. Inspired by philosophy and spirituality. Elegant with urban attitude and darkly daring aesthetics. Human Potential aka HUPOT is a fashion brand founded by DO and YK in 2008. Unique print designs first gained attention for the brand. Their collection has been donned by K-pop stars BIG BANG, 2NE1, SHINee, to US Hip-Hop trendsetters like Big Sean, A$AP Rocky and etc. Their main focus in production is quality before quantity. HUPOT started to export worldwide from 2011. From Hong Kong, Japan, Australia, London, and to the USA.
The meaning of Human Potential is to express that the potential of humans are unlimited and everyone can achieve their dreams.