The “Neoteric” collection delves into the work of photographic artist Gilbert Garcin. Exploring the fine line between fiction and reality, creating illusions of the seemingly impossible, Garcin is living proof that we set our own limits. Seamlessly merging the spheres of illusion with the actuality of the HEMYCA woman, themes of restriction, release and new beginnings are explored. With a simple palette of three key colours: midnight blue, moonstone silver and pitch black, this season, sophisticated sexuality is juxtaposed with demure architectural couture. Intricately crafted feather covered fabric is offset with patent leather ‘restriction’ strap panelling, luxury wools with delicate silk chiffon and lace with patent leather. Key silhouettes include dramatic capes, fit and flare precision tailored cashmere coats and elegant and sexy below knee body-con dresses. Styles ranging from cropped biker wool jackets to strapless corsets & red carpet silk chiffon gowns.


About the Designer

HEMYCA's picture

Helen and Myra is based in London, United Kingdom. She studied at London College of Fashion and graduated in 1994. Her collections are produced in United Kingdom.

HEMYCA is a luxury womenswear label based in Chelsea, London. Designers Helen Clinch and Myra Nigris met whilst studying at the London College of Fashion. In 2009, after training with Roland Mouret and Ben de Lisi, the design duo launched the HEMYCA brand, with a vision of creating a globally recognised label synonymous with luxury and quality.
Winning accolades from the beginning: Vogue declares HEMYCA as "One of fashion's finest up-and-coming designers" and Daily Telegraph pronounces HEMYCA as "the UK's most sought after new designer". HEMYCA RTW has steadily grown in recognition within the luxury fashion world, having been previewed by Anna Wintour and selected by Woolmark to showcase alongside Alexander McQueen, and Burberry for the International Wool Campaign, to name a few.
Drawing on the designers' cultural heritage fusing the best of British and Italian design, the HEMYCA collection weaves timeless elegance with a contemporary edge, exploring structural silhouettes, themes of contrast and strength through precision tailoring, exceptional detailing and quality, signatures of the HEMYCA brand and aesthetic.
HEMYCA has dressed celebrities including Maggie Grace, Dame Kelly Holmes, Alicia Keys, Nicole Scherzinger and Delta Goodrem and working with BAFTA for 2014. HEMYCA is also known for its celebrated collaborations with leading charities including The Elephant Family, working alongside Mario Testino, Christian Lacroix as well as creating the exclusive Pink Ribbon dress for the Breast Cancer Campaign as worn by celebrity Leah Weller.
The RTW line is currently stocked internationally, and is also available online. HEMYCA Bespoke & Bridal is available, by appointment, at the studio in Chelsea, London.