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models Estella, moccamodels, Heiko ©photographer Valeria Mitelman hair & make up by Katrin Wespel
About the Designer
mareike is based in berlin, Germany. She studied at htw berlin. Her collections are produced in Germany.
FORMAT's designs are essentially minimalistic. This minimalism is accentuated by details that make a freedom of movement possible while giving the clothes their laid-back look. format products stand for the distinctive, individual, and unmasked style of each individual. They bring out his or her best qualities and thus remain a durable companion.
Since fall 2008 Mareike Ulman and the format family have sought to realize a fair fashion world. The format collection is partly independent from seasons: well-received products remain in the collection and are continuously complemented by new pieces.
Every production run is limited to 50 pieces in one colour-material-size combination.
Mareike Ulman lives and works in Berlin-Neukölln. In addition to her brand, format, she works for several agencies and clients for costuming, styling, and fashion-events. Once a week she teaches sewing at-risk teenagers at Don Bosco - Centre in Berlin Marzahn.
For her, the work is an exciting combination of theoretic, creative and artisanal tasks. Ideally, these tasks are brought together at the always-changing intersection of the animate and inanimate world that is the indiviual.