FACTORIARENTME

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This limited-edition collection ("I have lived for love, I have lived for art", fall 11/12) springs from the collaboration with the Italian artist Elena Monzo. Elena Monzo, established artist represented internationally by Bonelli Contemporary Gallery, joins the discourse of Factoria Rent Me for this new season. "Just kids", the Best Seller by Patti Smith, is the main source of inspiration for this collection. The book speaks about the love affair between Robert Mapplethorpe and Patti Smith, in a time where idealism and the love of art was a way to live and feel. A young, innocent, pure vision faced with the changes of the times; sexual freedom, religion and sects, and political confrontations... Robert is the key to this collection. A young man who has doubts about his sexuality, struggling to come to terms with his religion and the internal demons which tormented him. Robert finds release through artistic expression to become one of the world’s most renowned photographers. Mapplethorpe’s now well known crazy necklaces, crucifixes, and rabbit paw charms, color the collection for this new season. The photographer´s work can be seen through the collection’s feminine style, evoking his idealistic spirit that art can spring from love. In order to bring across this concept, Elena Monzo has offered two of her paintings, creating a clothe-art piece, a statement of femininity, freedom, fresh energy in the effort to feel how art was felt years ago. Once more, Factoria Rent Me meets art, but this time to talk about love.

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About the Designer

Carolina is based in Barcelona, Spain. She studied at IED. Her collections are produced in Spain.

Factoria Rent Me, a young brand, was founded in Barcelona in 2008. It was created immediately following a video art and fashion project, where a critique was held of the sale of image and identification with real people by the big commercial brands to sell their brands. Departing from this idea, 8 packs of identities were created of 8 real people, consisting of a garment and a video of each person.
This is how "Rent Me" was born, the packaging of 8 totally different identities where the consumer could buy an identity, buy a way of being the person that you are not but would like to be. "Rent Me" is a way to rent an identity, a form of seeing fashion as communication and of union with the multidisciplinary world. Factoria Rent Me’s philosophy is to join fashion with the art, derived from the idea that fashion has the aptitude to create sensations just as art does.
Over time the Factoria Rent Me concept has evolved, creating a much more accessible product to our public but without losing this point of duality, of alter egos and especially of the union with the world of the art.
For this reason our collections have collaborated with artists like Tom Sanford or Elena Monzo and at the same time we have developed parallel art projects demonstrating the fusion of fashion and art.