ELAI
Grey Sheep
Location
london / United Kingdom
University
london college of fashion
Graduation year
2012
Specialising in luxury lingerie and nightwear, Eva Lai launched eLai after graduating from London College of Fashion with first class
honour in BA Fashion Contour in 2012. Her graduate collection was featured on vogue.co.uk and tatler.com. Trained in intimate
apparel designs, she looks after the entire process from design, pattern cuting, to garments construction for all eLai's collections.
eLai creates fashion-led luxury lingerie and nightwear that are worn to be seen. Each collection has a strong directional narrative. It reflects a specific character
and explores certain fetishes. Also carrying our signature style throughout each collection by striking a balance between playfully coy and confidently flirty,
between an elegant sensuality and fearless eroticism, and between indulgence and practicality.
Aiming to produce fresh innovative designs with attention to details, a bit of kink and a scintilla of naughtiness which retains sophistication.
All of our products are sourced and produced in Britain. Each product is made-to-order as every single item is handmade by designer in London to ensure the
highest quality finishing (Even our labels are handmade one by one in house!)
“eLai’s ability to gauge what women want to wear, what they’d dare to try on and what they might not know they want until they see it gives
each collection a wonderful depth but also an easy, approachable feeling. There’s an empowering and liberating tone to each look, as much as
there’s also a pleasant nonchalance—this is lingerie that doesn’t take itself too seriously, but still looks and feels fantastic on the body.”