William Richard Green

...I always want to move on to the next idea, before the first is complete

Like most of us, William Richard Green is all mixed-up. He grew up on an English farm and likes traditional things like solid well-made shoes, proper knits, and well-constructed coats. He's also one half of DJ act, Joe and Will Ask, who play banging techno and house music. Green likes staying out until lunchtime the next day. It's probably this side of him that's responsible for the rubber tailoring and range of modernist sports wear that he does. Before graduating from London's Central Saint Martins—a place Green says he attended mostly in the hopes of meeting interesting people—he trained on Savile Row where he learned tailoring, craftsmanship, and cut. He also worked for David David, a much-hyped wearable art label. This topsy-turvy background means Green's designs and ultra-masculine collections based on themes such as fishermen, Vikings, Kurt Russell and Millwall FC's fans, while definitely modern and fashion-led, also utilise as much British-sourced fabrics as possible. In short, William Richard Green is a carefully crafted quality label that isn't boring, pretentious, or ridiculous and doesn't overdose on heritage vibes. It's just dead current.

Nothing inspires me like...
I like to take inspiration from the Great Britain, not portrayed in postcards.

I hope...
I hope that London Collections: Men is a success and that we continue to champion menswear in it's own platform of events.

Cultural influences...
Great Britain, youth culture.

I got where I am...
From going out every night and doing what I wanted and enjoying it. Being myself and not trying to follow the pack.

Fashion can sometimes...
Be taken too seriously.

I dance like...Like a 90s chav on ecstasy, complete with trance hands.

My mum...
Is amazing, she doesn't stand for any shit, she's the most practical person I've ever met.

I get bored easily...
I always want to move on to the next idea, before the first is complete.

I once thought...
I wanted to be an architect and then I did an internship and ended up drawing squares for a week.

I like making...
Clothes but I really like making all the installations and films surrounding it, it's like being back in art school.

My biggest regret...
I regret that I don't spend more time in the countryside.

Studios make me...
Feel either very inspired or drained of all inspiration.

If I could...
Fly it would be awesome, or see through ladies clothes.

I wouldn't pay for...
Much, I try to be as thrifty as possible.