William Richard Green

Like most of us, William Richard Green is all mixed-up. He grew up on an English farm and likes traditional things like solid well-made shoes, proper knits, and well-constructed coats. He's also one half of DJ act, Joe and Will Ask, who play banging techno and house music. Green likes staying out until lunchtime the next day. It's probably this side of him that's responsible for the rubber tailoring and range of modernist sports wear that he does. Before graduating from London's Central Saint Martins—a place Green says he attended mostly in the hopes of meeting interesting people—he trained on Savile Row where he learned tailoring, craftsmanship, and cut. He also worked for David David, a much-hyped wearable art label. This topsy-turvy background means Green's designs and ultra-masculine collections based on themes such as fishermen, Vikings, Kurt Russell and Millwall FC's fans, while definitely modern and fashion-led, also utilise as much British-sourced fabrics as possible. In short, William Richard Green is a carefully crafted quality label that isn't boring, pretentious, or ridiculous and doesn't overdose on heritage vibes. It's just dead current.