VIBE JOHANSSON

...versatility is key

Vibe Johansson received her fashion education at the Polimoda Fashion Institute in Florence, Italy, followed by intensive training in design technology at BEC Design in Copenhagen, Denmark. Vibe has been doing fashion ever since she was little. Her point of departure for design comes mostly from music (deep down inside she’s a rock chick, but without the punk safety pins). Travelling has given Vibe an international perspective on fashion, and Italy has been her second home since childhood. Other influences and inspirations come from the postmodern side of Japanese style, as well as deconstructive architecture and design. A year off surfing in Spain rekindled her passion for fashion and led to the launch of this, her first collection.

Vibe Johansson brings an alternative angle to simple, sensual styles which question convention. An avant-garde approach to draping, which allows innovative ways to wear the same item, but differently. A quiet collusion of lines and curves which add an understated elegance to everyday wear – designed for any wear. Fascinated by the endless possibilities found in draping, Vibe’s signature style is all about fluidity and femininity found in an array of silhouettes where simple is sublime.

Most of Vibe’s patterns start as geometric shapes which she re-shapes into something else. The result is a range of items you can turn around, such as tunics you can wear upside down. A tube dress that doubles as a huge hood. A scarf that’s a skirt that’s a dress. Details are re-positioned, such as zippers which belong in the back are in front, while other items are reincarnated from a previous life, like a skirt made out of a man’s shirt.

Vibe’s clothes are designed with duality – depending on the styling. It’s everyday wear which can be worn as evening wear. Essentials which add and enhance the wardrobe you already have, in a coherent look created to linger longer in your closet. They’re not tricky, trendy, seasonal, temporary or tragically destined to be suddenly “so last week.”

Nothing inspires me like...
Lifestyle, music, culture, art, architecture...

I hope...
To be able to keep being creative and enjoying it.

I got where I am...
Being stubborn and focused on the important stuff; the designs and the clients.

Fashion can sometimes...
Be incredibly superficial. I try to create something that is a bit longer lasting, and not to think too much about seasonal trends.

Creativity comes from...
Everything… I’m inspired by all aspects of life.

I have never...
Wanted to do anything else than being creative.

My future is...
Unknown, which I like... and anything can happen.

I'm a perfectionist...
When it comes to details, and especially fabrics.

My goal...
Is to give people the possibility to express themselves through their looks… and feel beautiful of course.

My mum...
And dad are my biggest support.

I get bored easily
From doing the same things. I like every day to be different.

My biggest regret...
Would have been not taking the chance to start my own company and following my dream.

I love getting older...
It makes life easier and things start to make sense.