The RG Designer Award

...a highlight of the Austrian Fashion Year

The 7th edition of the Vienna Ringstrassen-Galerien Designer Award - Following the tracks of the great Coco Chanel. On April 21st 2010, the Ringstrassen-Galerien Designer Award will take place for the 7th time with a new addition: For the first time the well known RG Designer Award will be announced internationally in cooperation with NOT JUST A LABEL, the leading online platform for young fashion design. The Ringstrassen-Galerien is the finest address for shopping in Vienna. A unique shopping experience is waiting in the heart of the city for everyone who is looking for that something special. In addition to its proximity to the many sights of Vienna, the unique architectural concept and modern, international flair make Ringstrassen-Galerien a shopping centre second to none. Every year the renowned location becomes the arena for the ceremony of one of the most prestigious awards in the Austrian fashion scene. The theme “Black And White” calls on young and ambitious designer to submit their ideas and sketches until February 21st 2010. During the Fashion Gala Show on April 21st 2010 the finalists will present the chosen outfits, as well as selected outfits of their current collection, in an inimitable fashion show. The winner will receive a cash price of € 3,000, a trophy designed by NJAL’s and Lady Gaga’s favourite jewellery designer And_i and a portrait story in an Austrian Lifestyle Magazine.

Since 2004 – always in the month of April, the Ringstrassen-Galerien become the centre stage to one of the highlights of the Austrian Fashion Year: The elegant Shopping Mall awards the much sought–after Austrian Design Award, called the Ringstrassen-Galerien Designer Award. Young talented designers will get the opportunity to present their creative work to a greater audience.

In 2010 the Ringstrassen-Galerien Designer Award will be extended to international designers; for the first time the cooperation between the Ringstrassen-Galerien and NOT JUST A LABEL will offer the opportunity to international designers to present their design in the course of a Designer Award Gala to a large audience and a chance to win the sought-after trophy.

Following the previous winners - Elfenkleid (2004), Martina Rogy (2005), Thomas Kirchgrabner (2006), Awareness & Consciousness (2007), Marcel Ostertag (2008) und Angel (Transformation, 2009) – international designer will also have the chance to utilise the Ringstrassen-Galerien Designer Award as a steppingstone for a recognized national and international career.

The theme for 2010 is “Black And White”, and was inspired by Coco Chanel’s famous quote: “I said that black goes with everything. White also. They have absolute beauty. It is the perfect match.” This year’s theme will challenge national and international designer to create cutting-edge designs. A renowned expert jury will choose the 8 finalists, focusing on implementation of the theme, the choice of fabrics and the manufacture of the design. The finalists’ submitted outfits will be exhibited at the Ringstrassen-Galerien from April 4th until April 21st 2010 and the winner will be presented from April 22nd until May 1st 2010 at the same premises.

During the Fashion Gala Show on April 21st 2010 the finalists will present the chosen outfits, as well as selected outfits of their current collection, in an inimitable fashion show. The winner will be awarded with a cash price of € 3,000, a trophy designed by the international renowned jewellery designer AND_I and a portrait story in an Austrian Lifestyle Magazine.

There will be a lot to look forward to - national and international designers; a freshly designed fashion show; creative and ambitious submissions from the finalists; votes of a renowned jury and an array of interesting guests at the Ringstrassen-Galerien Designer Award 2010!

Be part of it!

IMPORTANT DATES:

Submission deadline: 21.02.2010
Preselection: 23.02.- 26.02.2010
Final selection: 26.02. – 02.03.2010
Exhibition: 04.04. – 21.04.2010
Gala Show: 21.04.2010