- Online Shop
- Our Designers
...wears Sia Dimitriadi
Taylor Swift has that young and innocent glow of a healthy 19-year old; with her perfectly dewy skin, fairytale-like golden locks and sparkling blue eyes, she has won the hearts of the American people in an astonishingly short amount of time.
The 19-year old country-pop singer-songwriter has shot to fame in less than two years of her music debut. Her second album was released last year, and with four million copies sold altogether, she landed the title of 2008’s best-selling artist in the United States. Her second album, Fearless, topped the Billboard 200 list in 11 non-consecutive weeks – longer than any album has spent at No.1 since 2000. She has taken home 40 prestigious awards since her debut in 2006 and has been nominated for a total of 9 Grammies. And just to repeat ourselves – yes, she is only 19 years old.
Only a handful of people possess the qualities to achieve such immense success while still in their teen years, but Swift is known to be poised and mature far beyond her years, and knows how to present herself in accordance to it. During this year’s MTV Video Music Awards she proved her maturity by keeping calm when hip-hop hotshot Kanye West barged up on stage and grabbed the microphone to announce his opinion that Beyoncé Knowles should be accepting the award instead of the young songstress. Outshining the controversy on stage and later in the media, Taylor manifested her exceptional grace and saw her record sales soaring even higher in the weeks following.
Style-wise, Ms. Swift has shown the same elegance and poise, with her personal style being a perfect blend of authentic American girl-next-door attire and beautifully detailed and feminine dresses. It comes as no surprise that she found the perfect representative of her own image in the dreamlike creations of NJAL designer Sia Dimitriadi.
Convinced that fashion should be beautiful, elegant and ladylike, Scottish born designer Sia Dimitriadi launched her eponymous label in 2007. A self- taught designer, Sia takes a romantic approach to fashion. Embracing luxurious fabrics with unexpected details, she adds a couture accent to her design which gives every piece just a little more personality and that irresistible air of true quality.
Each collection is cut and made up by hand in the designer's production unit- studio in Cyprus under professional supervision, ensuring the exceptionally high quality. Each garment is individually made and the majority of pieces require a great amount of hand sewing, which Sia says is an incredible amount of detailed hard work carried out by only the best-skilled seamstresses.
Sia reinvents luxury dressing with fabrics of cascading tulle and soft chiffon ruffles, voluminous ostrich feather embellishments and hand-sewn clusters of tulle flower buds.
Delicate fabrics in ultimate black and hints of powdery shades create a dramatic effect. All these carefully integrated touches of feminine luxury has formed the irresistible collection that caught Taylor Swift`s eye.
The dress Taylor chose is a strapless prom dress with two-tone tiered tulle ruffles. It has a classy side zip opening and tulle underlayer. Sia describes it as the ultimate party dress: pair it with satin peep-toes for a flirty, romantic look in the style of Carrie Bradshaw, or wear with a leather belt and ankle boots like Taylor did to create a sexier, more modern outfit.