Said Mahrouf

...my future is more clear to me than ever, after years of hard work it is all coming together

Said Mahrouf obtained his degree in fashion design from the Amsterdam Rietveld Academy and Pratt Institute in New York, Mahrouf initially focused on the making of site-specific performances, for which he also designed the costumes. His work has been displayed at the New Museum of Contemporary Art and the Cooper Hewitt National Design Museum, both in New York, the Utrecht Central Museum, the Amsterdam Municipal Museum, Carriage Works Gallery in Sydney and recently in Casablanca's Loft Gallery. In 2011 he was appointed artistic director of the 15th edition of Morocco's main traditional fashion event, Caftan, which was broadcast live from Marrakech. Said Mahrouf presents a Prêt-à-Porter collection at Festimode-Casablanca Fashion Week annually. In 2008, at the invitation of its director Jean-Pierre Moche, he showed his collection during Paris' Prêt-à-Porter Salon. His collections have been bought by the recently opened Galeries de Lafayette in Casablanca. In January 2012 Said Mahrouf presented his collection for the first time at Amsterdam Fashion Week.

Nothing inspires me like...
The conversations I have with some of my colleagues and friends. One in particular at the moment whom I will not name.

I hope...
To reach my goals.

Cultural Influences...
Have enriched my life as I am born in Morocco, raised in Holland and now back in Morocco. I am lucky to have had these two extreme opposite cultures influence me to become what I am today.

I got where I am...
Through hard work and even when in doubt, to keep on working hard no matter what the future holds.

Fashion can sometimes...
Lift you up and put you down. A constant yoyo.

I sense...
Everything.

My future is...
More clear to me now than ever. I see light at the end of the tunnel. After years of hard work it is all coming together now.

Pain comes from...
Expectations that cannot be met.

NYC, London, Paris and Milan...
Are on my wish list. In one of these cities I will show in the near future.

Studios make me...
Feel at home as I have my studio right at home. Jump out of bed, two steps and I am in my studio.

My goal...
Is first and foremost, to be happy in life, follow my passion and share it with loved ones. It sounds cliché and simple, but it is so hard at times to reach those moments.

The earliest memory...
Is the move from Asilah, Morocco to Amsterdam at the age of nine with my family.

My mum...
and my brothers and sisters are my biggest supporters. Family love will always lift you up.

My biggest regret...
Is leaving New York where I worked as a co-director and designer for a performance company for three years. The happiest years of my life so far.

I love getting older...
Because I understand myself more. Of course, just understanding is not enough. Now I am working on the matters that I would like to change in myself to become a better person and even a better designer.