Said Mahrouf

Said Mahrouf obtained his degree in fashion design from the Amsterdam Rietveld Academy and Pratt Institute in New York, Mahrouf initially focused on the making of site-specific performances, for which he also designed the costumes. His work has been displayed at the New Museum of Contemporary Art and the Cooper Hewitt National Design Museum, both in New York, the Utrecht Central Museum, the Amsterdam Municipal Museum, Carriage Works Gallery in Sydney and recently in Casablanca's Loft Gallery. In 2011 he was appointed artistic director of the 15th edition of Morocco's main traditional fashion event, Caftan, which was broadcast live from Marrakech. Said Mahrouf presents a Prêt-à-Porter collection at Festimode-Casablanca Fashion Week annually. In 2008, at the invitation of its director Jean-Pierre Moche, he showed his collection during Paris' Prêt-à-Porter Salon. His collections have been bought by the recently opened Galeries de Lafayette in Casablanca. In January 2012 Said Mahrouf presented his collection for the first time at Amsterdam Fashion Week.