SADAK

...combining past, present and future

Both SADAK's men’s and women’s collections are recognisable for their colour scheme, distinct patterns and reinterpretation of traditional costumes which allow each collection to make a characteristic statement. The various colours, textures and patterns used in SADAK's designs call for bold representation of voice. The materials and intricate design are drawn from the inspiration for the collections and mended to produce a complex yet widely-applauded result. Not only do the colours and materials achieve a successful result, they produce a certain element of edge; it’s an aspect of the clothing, which is truly it’s strongest element.

His collection, "I'm a good socialist", began in 1960s Ex-Yugoslavia but has developed both thematically and aesthetically into the future. Influenced by Kovacevic's various cultural experiences, he is able to abstract and meld elements of past, present and future. "I'm a good socialist" illustrates SADAK's fascination with mysticism, fantasy and science fiction.

The clothes are cinematic. The use of sharp metallic colours, transformable jackets and geometrical shapes alludes to the future while the use and eventual restructuring of traditional costume patterns alludes to the past. Although SADAK is concerned with both the past and the future, the clothes always return to the present through the natural poetry and shape of the body.

There is movement in both the clothes themselves and the bodies that inhabit them. The various and ever-changing layers of the clothes lend themselves to both movement as well as sculpture. SADAK always offers elements of surprise and the idea of illusion is an overarching theme in "I'm a good socialist". Playing with ambiguity of pattern, shape and aesthetic reference, while maintaining roots in a specific historical, social, and traditional context, defines the creative vision of SADAK.

Nothing inspires me like…
My own cultural background. Living a certain distance from my country (Serbia) makes me better understand my work and myself. These are the most important inspirations in my creations.

I hope…
That I'm going to become the craftsman in my own work.

Cultural influences…
As I said, come from Ex-Yugoslavia/Serbia/Balkan but also from the culture where I live right now as well as from the people in my surroundings.

I got where I am…
Through hard work, confidence and luck.

Fashion can sometimes…
Be toxic, but in a good way, if you choose the right dose of it!

I scream when...
I hear the thunderbolt; it reminds me of the bombings. Memories I experienced while I was living in Belgrade in 1999. Obviously, the falling of bombs is much more scary, and you need a mushroom as after-effect.

Faith in…
I have faith in my work and I know that I am entering a new phase of my life as a designer.

I have never…
Been to London; hopefully I’ll get there at some point of my life.

Love is…
The ultimate force in life. I am happy to say that I found my love; just in time, he came to my life almost two years ago. He is an amazing dancer and choreographer, and he is the missing half of me. I am so in LOVE!

My dreams are…
Connected to my reality, everything I dream becomes a reality after a while. Most of them are colourful and funny.

I suck…
At any kind of sport. But if I need to dress as a ballet dancer and do a couple of pirouettes, then I'm the best.

I'm a perfectionist…
When I work. If there is something I don’t like, I’ll also make sure that everyone knows it.

My goal…
Is to work in fashion, but also to continue working for theatre and film.

The earliest memory…
Which I have is connected to my great-grandfather Milos, who used to be...

I like making…
Clothes, it is always so exciting to see the initial idea, the development and the end product.

I wouldn't want…
To be surrounded by superficial people who don’t know anything about fashion, and yet they have always something to say and add about fashion without knowing me or my designs.