SADAK

Both SADAK's men’s and women’s collections are recognisable for their colour scheme, distinct patterns and reinterpretation of traditional costumes which allow each collection to make a characteristic statement. The various colours, textures and patterns used in SADAK's designs call for bold representation of voice. The materials and intricate design are drawn from the inspiration for the collections and mended to produce a complex yet widely-applauded result. Not only do the colours and materials achieve a successful result, they produce a certain element of edge; it’s an aspect of the clothing, which is truly it’s strongest element. Sasa Kovacevic, the Serbian designer behind SADAK, is currently based in Berlin where he was also a finalist of “Designer For Tomorrow” last season. His current Spring Summer collection, "I'm a good socialist", began in 1960s Ex-Yugoslavia but has developed both thematically and aesthetically into the future. Influenced by Kovacevic's various cultural experiences, he is able to abstract and meld elements of past, present and future. "I'm a good socialist" illustrates SADAK's fascination with mysticism, fantasy and science fiction. The clothes are cinematic. The use of sharp metallic colours, transformable jackets and geometrical shapes alludes to the future while the use and eventual restructuring of traditional costume patterns alludes to the past. Although SADAK is concerned with both the past and the future, the clothes always return to the present through the natural poetry and shape of the body. There is movement in both the clothes themselves and the bodies that inhabit them. The various and ever-changing layers of the clothes lend themselves to both movement as well as sculpture. SADAK always offers elements of surprise and the idea of illusion is an overarching theme in "I'm a good socialist". Playing with ambiguity of pattern, shape and aesthetic reference, while maintaining roots in a specific historical, social, and traditional context, defines the creative vision of SADAK.