RÖDEL LA

...communicating creative vision through fashion

Rödel LA was created in 2007 by people with the desire to transcend, who saw in their way to dress (more than just fashion) a space for self-fulfilment with colours, shapes and textures, exceeding every limit, searching for beauty alone, the unquestionable and the contradictory. Rödel LA is a couple: Helen Rödel as designer and model, and Guilherme Thofehrn as the guardian of concept and photography. Guilherme is an International Law specialist and Helen studied literature and advertising at college, but it was only during her fashion design courses that she realised her perfect medium for communicating the subtleties of her creative vision: fashion. Fashion represents the interplay between tradition and new forms, where high art challenges functionality and simplicity. “I design Rödel LA for an individual whose style will pass freely between the urban and rural environments” says Miss Rödel.

The line exists mainly because of the freedom to create. Because they believe thereby they can be true to their drive towards fashion in a crystalline manner. Their desires to experiment with various formats, experimental photographic editorials, such as the Flickr Gals project, for which they invited clients of the brand from around the world to portray themselves in their Rödel LA clothes, videos and graphic art are also the driving force of their entire project.
What inspires Rödel LA is beauty. The beauty that is all around and which, like a florist, is arranged by them in a bouquet, or like a mathematician, is created as a fractal. The movement of the air and the kingdom of the sun will always be their guides. They believe that their destination will be space.

Nothing inspires me like…
Nature and the history of art.

I hope…
People will have more love, education, humility and understanding one day.

Cultural influences…
Tropicalism, art deco, art nouveau.

I got where I am...
With a little help from my friends.

Fashion can sometimes...
Be a mask.

I dance like…
A DEVO.

Creativity comes from…
Opened eyes, closed eyes.

Love is…
My blood.

My future is…
A beam of light.

Pain comes from…
Body and soul.

There's a new...
Golden age of humanity coming up.

I'm a perfectionist…
Full of joy and laziness.

My goal…
Is to remain sane.

My mum...
Is a source of wonders.

I don't think...
Twice, it’s all right.