RED BY WOLVES

...exploring classic and contempory

by Dara Lang
London shoe label honours the past and embraces the future with an exceptional collection of hand crafted shoes: Exploring both the classic and the contemporary, designer Lena Lipp is the London based Shoe designer for Red By Wolves who shows great pride and honour to the traditional English shoe. I had the pleasure of meeting her, along with artistic director Gerard Wolf in their neck of the woods, London’s East End, Shoreditch, for a private view of their exquisite collection. Having looked through their shoes prior to meeting them; I was immediately drawn to their unique concept of bringing forward high quality, handmade shoes that are designed in the same methods used in old fashioned English tradition.

As opposed to today's dreadful throw- away fashion trend, Red By Wolves seek to attract those who appreciate and value quality. Note that these are not just your ordinary seasonal shoes, but ones that will last for years. One could describe their collection as traditional and classic, but what designer Lena Lipp has successful achieved is a blend of seductive and provocative design elements. By merging both these elements, she creates a unique and exceptional collection, combining dramatic and cold features with traditional English design, coinciding with a Louis XIV style heel.

After graduating from the renowned fashion school, Istituto Marangoni, Lena Lipp, who is originally from Germany, has lived in London for the past six years, trained at the finest Shoe-making school, Cordwainers and studied under the bespoke shoe-maker, Paul Thomas. All of which has enabled her to gain the right skills, which she translates into her own collection.

Manufactured in Europe, Red By Wolves follows the old English methods of creating shoes and shows great importance of high standards and strong materials. As they brought me through their collection, many shoesfeatured beautifully lined leather, intense colours and very detailed finishings, whilst not forgetting the label's signature detachable straps. The Cecilia ankle boot, which was their most popular women's shoe, with a detachable ankle-wrap and low cut front lace-up design, has attracted an elite group of people. Echoing dark, simple and clean silhouettes throughout their range, Red By Wolves has also designed shoes which can be worn by both men and women.

This exploration of androgyny that is fused into the collection is demonstrated in the company's best selling Oxford shoe, Mirja. It is a classic design with double calf-lined saddle straps which like the Cecilia model can be worn parallel or crossed over. Whilst turning a blind eye to current fashion trends, Red By Wolves change their collection when a change is required and thrives by adding a little at a time, when needed, offering its clientele a timeless design. In the midst of avoiding passe marketing strategies, word of mouth is the company's most favourable method of drawing in customers, rather than seeking out the public. However, Red By Wolves immediate successful response has attracted retailers across the globe, from London, Brisbane and New York and by the end of the year, another showroom and store in Los Angeles will market Red By Wolves across the United States.

What does the future hold for Red By Wolves? Everything's looking up for the future, says Gerard, who is currently producing a record label that features the company's band. Consequently, with every pair of shoe, Red By Wolves will offer its clientele a complimentary album, with the intent of fusing both Rock n' Roll and Indie music along with the company's classic, provocative and ageless design.