REALITY STUDIO

Svenja Specht is the designer behind the label Reality Studio. She takes her ideas from the normality that surrounds her – her "Reality". It’s about taking the mundane, the familiar, and twisting it – turning it upside down and inside out. The "Studio" stands for the action she is taking to do something with this "Reality". Specht completed her design studies in fashion and product design in 1998. After working in Paris, Germany and China in the fields of graphic, product and costume design, she came home and started her own label in 2005 in Berlin. She was born in Germany, but draws her inspiration primarily from where she worked and lived for 3 years – Beijing, China, a city she saw as dazzling, lively and a mix between tradition and extremely fast approaching modernity. All her experiences bring Specht to design collections that combine multicultural influences with an androgynous elegance, which results in very special but always wearable collections. The latest collection for A/W 0910 is inspired by the Inuit film "Atanarjuat - The legend of the fast Runner", a strange and memorable movie that comes to us from the Canadian Arctic. The bright, white expanses of ice and snow, sea and sky; the ghostly interiors of igloos by daylight and firelight, like swimming in illuminated milk, are translated into this collection, again playing on the idea of myth and personal “reality.”