Rad Hourani

...exuding a sence of discreet chic

I started imagining clothes the same way I started creating images: with a sense of curiosity and innocence driven by my non-background background. No school. No teachers. No telly. No boundaries. No formatting. I like the idea of a world that we could live in and shape ourselves, only by observing. Each our own. My clothes have erupted from this world of mine. They are asexual, aseasonal, they come from no place, no time, no tradition, yet they could be home anywhere, anytime. They exude a sense of discreet chic, the essence of timeless style, drawn on a monochromatic and graphical canvas. Palette of blacks, touches of pure whites and intense reds. Sophisticated modern classics for anti-conformist individuals.

Rad is a fashion designer today, because...

It's a new creative avenue that has allowed him to focus on his vision.

If Rad would not have become a designer...

It's hard to imagine Rad in any other field than fashion, for he's always felt it is his vocation, but he would say architecture: He loves crisp and clean lines, he's preoccupied by the dialogue between form and function, and he wants to establish something perennial.

At school/university he was…

He never went to any university but he was a real mess in high school!

Rad’s friends think…

He's at peace with his vision.

When Rad was 17 he dreamed of being…

A good human being!

He knew he was going to become a fashion designer when…

He was 13 yrs old.

He didn't mind doing getting his hands dirty…...NA...., but would never…

Compromise what he believes in.

Rad gets really het about…

When he's getting close to perfection.

The defining moment in his career was…

Rad is not there yet.

For a day, Rad would like to be…

A black horse.

What would be Rad's soundtrack to life?

Wuthering Heights / Kate Bush

His biggest regret was…

Absolutely nothing!

He would describe Rad’s personality as…

Kind, focused, direct, generous & sensitive.

Rad wishes the next Rad Hourani…

Stay true to himself.

If he could live his life again…

The same life he's living today. Everything happens for a reason!