PAULA SELBY AVELLANEDA

...pushing visual boundaries with a life-long love of fashion

Born in a long forgotten town on the coast of Brazil, Paula was raised in the wilderness of backyard jungles. Her mother designed and produced fashion collections in their garage. This facilitated an early encounter with left-over bits of fabric, sewing needles and a cutting table. Paula soon designed her first collection, taking in every aspect of her minimal neighbourhood surroundings as inspiration. Paula's interest in design would only increase, spreading into realms of silkscreen printing and finger painting. She went on to work as a young part-time assistant and consultant for her mother’s business, travelling to Asia in search of textiles and new inspiration.

At the age of 10, her family interrupted production indefinitely, and exchanged the Brazilian wilderness for the grand city of Buenos Aires. Paula continued to exercise her stitching with the help of morning television shows, while she struggled to adapt to a civilised society. Her dedication to design only grew with time, despite going through a brief period of confusion in which she dabbled in dog psychology and journalism. Eventually, the time came when she was allowed to stay out late; a new liberty that opened gates to the kingdom of the underground. She was quick to meet people, exchange ideas and phone numbers. Absorbing all the different styles around her, Paula found joy in pushing visual boundaries through the clothes she wore.

Perhaps it was luck, if one believes in such a thing, but she soon met a group of people with whom she connected in a deep, visceral way – creating bonds that would last forever. It may have been this very sisterhood that ignited her desire for something more, for when she completed high school, the clock was ticking. Bags packed, dog in arm, Paula migrated to Milan in search of a formal education in fashion. She enrolled at two schools simultaneously, one for industrial pattern-cutting, and one for design. Two years in, Paula relocated to Antwerp in the hope of finding a more creative approach to design.

Nothing inspires me like…
Broken hearts, fabric shopping and the bands on my MySpace (in that order).

I hope…
To work with amazing people and do beautiful things.

Cultural influences…
Disney movies and Michael Jackson.

I got where I am...
By sitting like a lady.

Fashion can sometims...
Be really good. And challenging, and emotional and inspiring. And motivating, and transcendental. And worth it... and sometimes not.

Love is…
What makes everything else irrelevant.

My dreams are…
Hard to fit into a business plan.

I suck…
At doing housewife things.

Pain comes from…
Dancing on a platform and then falling down.

Paris is…
A challenge.

I'm an emotional retard...
When it comes to saying the important things.

My first crush...
Peed on my jacket when I left it in the playground. He got expelled from kindergarten. I never saw him again...

My mum...
Never ceases to amaze me.

I like making...
Everything by hand.

Incompetence...
Is a waste of my time.