NJAL'S CELEBRITY CHRISTMAS

...a selection of our strongest supporters

Lady Gaga, Paris Hilton, Whitney Houston, Taylor Swift, Beyoncé, Alice Dellal, Katie Holmes and Pixie Geldof are among the strongest supporters for NOT JUST A LABEL.com’s (NJAL) pool of designers.

NJAL’s Celebrity Christmas collection will be launched Wednesday 2nd December, offering a weekly series of favourite pieces that have been previously worn or purchased by these celebrities. Each week a celebrity will introduce their favourite piece made by one of NJAL’s talents, providing access to unobtainable designer pieces ranging from accessory pieces to red-carpet dresses.

Orschel-Read’s Wing trousers worn by Lady Gaga or Gretchen’s clutch bag chosen by Paris Hilton; Elnaz Niknani’s diamond embroidered leggings for Alice Dellal, the enchanting silk dress by Sia Dimitriadi in Taylor Swift’s wardrobe or Westminster graduate Kay Desmond’s bolero for Pixie Geldof.

These are all examples of the talented NJAL designers appreciated by some of the world’s most style conscious stars. Expect a fashionable Christmas and a range of extraordinary gifts for your loved ones.

With NJAL’s Christmas Celebrity special we also officially launch the last development stage of the newly launched The online shop. Over the past months NJAL and its curators such as cult blogger Diane Pernet, supermodel Lara Stone, NY pop culture icon Amanda Lepore and Maria Luisa’s head buyer Robin Schulié gave birth to a new kind of online shopping experience offering a small selection of unique and rare designer garments.

As of this month NJAL is giving all its 2,500 designers from over 40 countries the opportunity to directly sell their pieces from their studios, transforming each look book into individual online stores. No retail politics, picky buyers or expensive distributors, but direct contact between shoppers and creators. With NJAL’s thorough quality control and distinguished customer care, online shopping will be even more exciting!

The recent attention by celebrities means fashion is at a turning point. Individualism is key in today’s society. Not only in public life, but also in private these trend setters have chosen to wear items made by young and creative pioneers; items which are different, unique and most importantly produced in a sustainable way.

We hope that also consumers and buyers will soon recognise this as a new opportunity. Authentic luxury will continue to grow and prosper, resulting in one of the greatest creative opportunities in decades.

Merry Christmas from the NJAL Team!