NEW FACES OF LONDON FASHION WEEK

...the next generation

NOT JUST A LABEL designers hit the catwalk during LFW, underlining the importance of emerging talent to the design industry: As the leading global platform for emerging graduates and design talent, NOT JUST A LABEL is proud to announce the debut collections of Mary Katrantzou, Jaiden rVa James and Romina Karamanea showing during London Fashion Week February 21st - 25th, 2009.

Since its inception, under one year ago, the NJAL directory has provided designers with a means of contact with the professional industry.

Some have been discovered by press, receiving crucial coverage on a global scale. Showcasing now, for the first time during LFW, further enhances the strength of these up-coming’s in another leap toward the spotlight.

Stefan Siegel, founder of NJAL, comments on these successes: “Young designers recognise the responsibility in creating sustainable fashion. By applying artisan craftsmanship they are known to create products that have classic values with longer lasting qualities and we hope that consumers and buyers will soon recognise this as a new opportunity. Authentic luxury will continue to grow and prosper, resulting in one of the greatest creative opportunities in decades.”

Other NJAL designers such as Scott Ramsay Kyle, Horace, Tim Soar (and many more) will be showing during London Fashion Week and at events such as On|Off and Vauxhall Fashion Scout.

The most anticipated show is the Central Saint Martins (CSM) MA Show. The world’s leading art and design institution gives birth to the latest wave of exciting British fashion designers; John Galliano, Alexander McQueen and Stella McCartney have helped to change the face of international fashion.

CSM constitutes over 170 graduates - the largest group of designers from one institute on NJAL.

Nurturing the first steps to international industry, NOT JUST A LABEL works closely with its partners, Central Saint Martins, London College of Fashion and the British Fashion Council in promoting a sustainable platform for young talents.

In 2009, NJAL is keen to develop several off and online projects which will support our designers on a 360 degree basis, forming a global launch pad for the most talented designers. NJAL’s aim is to represent those with true growth potential, and to play a pivotal role in the development and establishment of these brands.