Minna Parikka

... may these shoes lead you to new adventures.

This Helsinki based designer first fell in love with footwear design at the tender age of 15! She quickly acted on her dreams, and moved to London where she pursued a career in footwear design. Inspired by metropolises - like London, Milan and Barcelona - the brand is based around the fact that footwear, unlike clothing can exist on its own - almost like a sculpture - without a woman wearing them. But Minna understands when a woman puts shoes she loves on her feet, that’s when the magic truly happens...

Nothing inspires me like…
doing a million things at the same time! I love all kinds of activities besides my designer life weather it’s riding my motorbike, hulahoop dancing, morning swims in the icy sea or road trips abroad… The whole thing should be an adventure!

I hope…
I can be a super granny and still wear my heels when I am 70.

Cultural influences…
don’t limit me as a designer. I am from Finland but my products can appeal to women all over the world.

I got where I am...
with a belief that with a bank loan and determination to make things differently, I could make all my shoe dreams come true.

Fashion can sometimes...
bore me and I wish I just could be naked most of the time. It is a love/hate relationship.

Love now because...
there might not be love later if you always leave it till tomorrow.

I dance like...
a Jamaican mama, like I would have an epileptic fit! Or tightly against some handsome stranger...

Cake makes me...
happy and life worth living.

My first crush...
was to my cosmic friend who I had known in my past life.

My mum...
changed my nappies with her red long nails wearing matching lipstick.

I get bored easily...
and that is why I have my own business in fashion.

I once thought...
I was a super woman! I still believe in my super powers.

My dreams are...
there to be lived.

I suck...
at all domestic work.

Pain comes from...
banging your head to the same shelf over and over again and never learning to dodge it.