Minna Palmqvist

...defining and designing the intimately social

Minna Palmqvist is a Finnish designer based in Stockholm. Her work explores the tension between fashion norms and everyday reality. The current collection, "Intimately Social", investigates the boundaries and collisions between the socially accepted body and the intimate, physical body. The shapes we don’t want our bodies to have, are built into the garments. Minna Palmqvist has a Bachelor's degree from an artisan clothing school in Finland, plus a Master's degree from Konstfack school of art, crafts and design in Stockholm, Sweden. The label does not work by seasons, but adds and takes out designs little by little. "Intimately Social" is an ongoing work-in-progress that has existed in different variations since spring 2007. Minna Palmqvist currently operates on a small scale, and a lot of the garments are available only upon request.

Nothing inspires me like...
Contradictions and imperfection.

I hope...
For people to start going for quality instead of quantity. Today’s fashion flow is just crazy.

Cultural influences...
Are impossible to avoid, even trying to do so. I never think about my work in that way, but of course my way of working probably tells a lot about where I come from.

I got where I am...
Despite my lack of interest in who to know and what events to go to. Somehow I have problems seeing myself as a fashion person – whatever that is.

Fashion can sometimes...
Make me really angry. My feelings towards the whole system are extremely contradictory – it’s a love-hate relationship. This, though, is what keeps me doing what I’m doing. I just cannot stop myself from discussing fashion issues with myself through shapes and garments.

Money makes...
The Fashion business rot. The striving for cheaper production and cheaper prices distorts people’s idea of the value of clothes... and of other people’s work.

Did you know...
That I am an Islander? I grew up on a Finnish island called Åland. This has made me almost addicted to being close to the sea. Cities without at least canals of some kind make me feel suffocated.

I dance like...
I think I’m on The Grind (90s show on MTV) when I am in a real party mood. This is probably not that hip.

My goal...
Is to be able to live off my own creative processes.

I'm an emotional retard...
In the way that my emotions quite often take over and make me not see clearly. For example, I can start crying to almost any TV-show.

My vice is...
Sweets and bad TV.

My first crush...
Gave me his New Kids On The Block cap, just like that. I was totally blown away.

I don't think...
Fashion and art necessarily have to be that different from each other. Not saying that all fashion is art. But both fields are reflecting the now, and can be carried out as some sort of investigation.

I love getting older...
As I am getting calmer.