Margot Bowman

...clothes for British women of the future

Margot Bowman studied Graphic Design at Central Saint Martins, graduating in 2011. Since then she has worked as an Illustrator and Art Director for Kiehl’s, Topshop, AnOther Magazine and many more. Margot is also the Creative Director of The Estethica Review, a bi-annul magazine focusing on sustainable fashion published in conjunction with the British Fashion Council. This has informed Margot’s fashion work and since 2011 she has been hand painting up-cycled, vintage pieces. Her capsule collection, Albion 2080 – Clothes for British Women of the Future, was an exploration of British national identity. Clothing for 2080, when the world is a very different place and society returns to a quasi-tribal existence, with limited material and resources. Design conscious pieces with an urban sensibility and youthful exuberance offer an alternative perspective on up-cycling and a new wave for the vintage clothing revolution with bold designs in red, white and blue in tribute to the shared heritage and cultural understanding of Britain as we move ever deeper into the new century. Characters evolve and develop as these new-age women express their individuality through marking their clothing and themselves – the collection presents a fresh vision and optimistic future for British fashion for a group, content and pleased with the new life they are creating for themselves.

Nothing inspires me like…
waking up early in the morning, 6am is the most inspiring time of day, the city is asleep and my dreams are still fresh.

I hope…
That things keep getting better.

Cultural influences…
My father is from South Africa so that really bold African colour palette is something I have always had around me, and also living in the UK but not really being ‘English’ taught me the importance of being an outsider. Living in London my whole life has taught me everything I know about sub-cultures, the power of fashion as language to differentiate and communicate a sense of individuality and community. Jessica Brinton, a dear friend and great mind – she taught me everything I know about changing the world, why the status quo is something that is flexible, that culture can have a huge influence on both out present and more importantly our future.

I got where I am...
Because I work hard, have great friends and am very lucky, some things you can't explain – and this makes you all the more thankful for them.

Fashion can sometimes...
Change the world.

Creativity comes from…
The clash between the subconscious and reality

London is…
Home, where the heart is.

Studios make me…
Work harder, dress smarter and listen to louder music.

There's a new...
Belief – success isn’t just about money.

The earliest memory...
Is feeding my pet tortoise, Frank, rose petals in our garden.

My mum...
Is called Dr. Jolly and she taught me everything about a respect of craft. She’s not interested in fancy labels just good quality, the human touch in an increasingly faceless world.

My dreams are…
Surprisingly empty, I don’t seem to remember them often, I think its because my work is so visual that they come through in that way.

My future is…
Totally dependent on everyone else's, but it’s looking exciting…

I tried to live…
In a balanced way – but that’s really really hard. I think balance is the big aim but it takes a long time to get there.

I like making...
Everything, my favourite thing about my practise is contrast; clothes, homewear, packaging, magazines, murals. Seeing my work in new ways on new mediums makes me stronger. And it means working with other people who are experts in their fields, which is a great feeling.

Incompetence...
Is something to be avoided, Steve Jobs talks about the way B players and second rate people are contagious in a group. Time in precious and we can't always wait for others to catch up.