MAL-AIMEE

Léonie and Marius met in the workshops of the Haute École d’Art et de Design in Geneva, Switzerland and started out together in the Paris fashion world when they joined the Nina Ricci fashion house. Beginning as trainees in the fashion studio, they very quickly moved up in the team to important creative posts and ended up becoming the two first assistants to Olivier Theyskens, the artistic director of the fashion department at the time. When Olivier Theyskens left Nina Ricci, the pair seized the opportunity to strike out on their own and create their own brand. Full of passion, creativity and talent and bolstered by their complementarity and rock-solid professional experience, Léonie and Marius decided to take up a new challenge by developing their own collections of luxury Womenswear. From their creative affinity was born Mal-Aimée, a feminine alternative brand with a totally new vision of structures and shapes and a demanding and impressive work on prints, jacquards and embroideries. Complementary in their way of thinking and working, Léonie and Marius are reputable for their luxurious, experimental choice of facbrics and their subtle and mesmeric color palettes. Mal-Aimée excite the urge to see but also to feel the clothes. With a rigourous fluidity, the label imposed a new elegance, edgy, sophisticated and full of ambivalences. Self-confident and elusive, the Mal-Aimée woman is fierce, wild and romantic at the same time. The brand, which is now acknowledged as part of the successful new Avant-garde generation in Paris, is acclaimed by the the most up-to-the minute and influential press all around the world. Winner of the 'Lilly 2011 Swiss Fashion Contest by L’Oréal Paris', they follow their destiny and are getting stronger season after season. Watch this space.