MAL-AIMEE

...exuding modern French chic

Léonie and Marius met in the workshops of the Haute École d’Art et de Design in Geneva, Switzerland and started out together in the Paris fashion world when they joined the Nina Ricci fashion house. Beginning as trainees in the fashion studio, they very quickly moved up in the team to important creative posts and ended up becoming the two first assistants to Olivier Theyskens, the artistic director of the fashion department at the time. When Olivier Theyskens left Nina Ricci, the pair seized the opportunity to strike out on their own and create their own brand. Full of passion, creativity and talent and bolstered by their complementarity and rock-solid professional experience, Léonie and Marius decided to take up a new challenge by developing their own collections of luxury Womenswear. From their creative affinity was born Mal-Aimée, a feminine alternative brand with a totally new vision of structures and shapes and a demanding and impressive work on prints, jacquards and embroideries. Complementary in their way of thinking and working, Léonie and Marius are reputable for their luxurious, experimental choice of facbrics and their subtle and mesmeric color palettes. Mal-Aimée excite the urge to see but also to feel the clothes. With a rigourous fluidity, the label imposed a new elegance, edgy, sophisticated and full of ambivalences. Self-confident and elusive, the Mal-Aimée woman is fierce, wild and romantic at the same time. The brand, which is now acknowledged as part of the successful new Avant-garde generation in Paris, is acclaimed by the the most up-to-the minute and influential press all around the world. Winner of the 'Lilly 2011 Swiss Fashion Contest by L’Oréal Paris', they follow their destiny and are getting stronger season after season. Watch this space.

Nothing inspires us like…
Ambivalence. Women who are full of contradictions, like strong and fragile, reserved and enchantress, androgynous and sophisticated...

We hope…
To see more and more women on the streets wearing Mal-Aimée.

Cultural references...
Are not necessarily the same for both of us, but we share the same fascination with Art-déco, the aesthetic of Fritz Lang’s 'Metropolis', the glamorous and fetichistic univers of Thierry Mugler in the 90’s and the precious and magical perfumes, make ups and photographs of Serge Lutens.

At this very moment, we are randomly inspired by Françoise Sagan played by Sylvie Testud in the movie 'Sagan', Gui Bourdin and Erwin Blumenfeld’s work, Isabella Rossellini in David Lynch’s 'Blue Velvet', the extraordinary book 'Anagrammes renversantes', written by Etienne Klein and Jacques Perry-Salkow, Guillaume Apollinaire’s 'Alcools', the textile patterns drawn by Raoul Dufy, Peter Doig and Léon Spilliaert’s paintings, Gérard de Nerval’s short story 'Aurélia', William Burroughs’ 'Letters to Allen Ginsberg', Jane Birkin’s iconic record 'Ex Fan des Sixties' and Jane’s daughters Kate, Charlotte and Lou.

We got where we are...
Because we work all the time, because we have faith in us and because we respect the people we work with.

Money makes...
People turn insane. Wether they've got it or not.

Love is...
Dangerous. And we love dangerous things.

Our dreams are...
Beautiful and essential.

Our future is...
Now.

We dance like...
We are alone in another world.

We scream when...
We like it.

We have never...
Been part of the real world. That’s where Mal-Aimée comes from, a wild dream...

We suck...
When we have to get dressed for a fancy party.

If we could...
We would spend a night with two Charlottes. Charlotte Rampling and Charlotte Gainsbourg, talking about beauty and seduction, drinking red wine and smoking blond cigarettes with a cigarette holder.

Did you know...
That Mal-Aimée is the sexiest word you'll hear from the mouth of a non french woman? With the accent and all... we love it!