LaFormela

...transforming our feelings into tangible things.

The brand LaFormela was founded in 2009 by designers; Antonin Soukup from the Czech Republic, and Miroslava Kohutiarova and Katarina Kopkova from Slovakia. They met while studying at The Technical University in Liberec, where they all successfully graduated with a degree in textile and clothing design. Even though their style during their study was significantly different, their passion for clothing design and their ideas for the future of fashion brought them into close cooperation. The collections of LaFormela are diverse. Each designer tries to create collections in various tunes, depending how they feel in the current season. Therefore, the collections are either dark and deep, or bright and full of colour. Through their work they allow the viewer to look into their inner-space and see their current mood. In 2010 LaFormela presented their first collection at an international exhibition, “Styl a Kabo” in Brno (The Czech Republic) called Rubik’s Cube. The latest collection, called Raven, was presented at Prague Fashion Week last year. As the brand mostly operates in Prague, their ambition is to push their fashion into other countries in Europe. The Czech Republic has a lot of creative and progressive designers on a high level, but unfortunately there is not much space or the right conditions for young designers to grow their business.

Nothing inspires me like…
Being deeply inspired never happens from day to day. It most likely happens more in phases; one following after another when finally a person reaches a similar theme, which gives the collection different faces. From specific themes, we often move toward spirituality, personal character or things that just come to our mind when we travel home by tram or meeting a neighbour while having a cigarette outside the house.

We Hope…
That our dreams will happen like we imagine them. We hope that we will be able to do this work for as long as possible as it makes us happy and allows us to transform our feelings into tangible things. We always hope that the current work that we have done will benefit other people as well as ourselves.

Cultural influences…
Every artist tries to add something cultural to enrich their work. It is part of our current work and it influences our ideas. Often, there are artists who are not innovative enough and they are influenced by cultural impacts therefore their work doesn’t bring anything new. It is fine to be inspired, but copying is not really fine.

I got where I am...
Thanks to many ambitious, creative, interesting, innovative and loving people who surround us and give us the feeling that what we are doing is right. That is the perfect background to follow our dreams. But a lot of hard work, patience and strong will is also required.

Fashion can sometimes...
Be very influential and force you to do strange things. It is like a beetle that is in your head, which can’t be taken away.

I scream when...
Mostly we scream when we laugh and when we are tired and work on a collection 'til the early hours. We make fun of the serious things.

Love now because…
We will remember those years and feel sadness inside that it is not like that anymore.

I dance like…
Crazy, when our is music playing. Dance is our psychologist, when we dance we clear our mind and have our own world in our heads.

My dreams are…
We follow our dreams.

Our future is…
In our hands.

Faith in…
When you really want something, you can make it.

NYC/London/Paris/Milan is…
Wow. Everywhere we want to spend some time. People should see the whole world to find out that their home is the most luxurious.

The earliest memory...
Is always cooperation, with progressive and experienced individuals, who will bring our work to different dimensions. The earliest memory is a cooperation with an excellent Czech photographer.

I get bored easily...
When we travel in a car or bus. Otherwise, we don’t have time to get bored.

I wouldn't want...
To get stuck at one point.