JOÃO PIMENTA

...writing a small chapter of Brazilian fashion history

João Pimenta was born in São Sebastião do Paraíso, Minas Gerais, Brazil. The label has been around since 2003, presenting fashion shows since 2004 during the Casa de Criadores fashion week, a special event for emerging designers. The store, located in the Vila Madalena’s neighborhood, shows, besides his collections, special collaborations with graffiti artists, bands and personalities from the local creative scene. A poor childhood, they say, is always a great source of inspiration for a designer, discovering the contrasts, as poor and rich co-exist and are a part of the Brazilian culture. In each collection João searches for references in a female wardrobe; breast darts, round silhouettes, fluid fabrics, and embroidering are just a few of his key features. Experimenting with fabrics is another traditional characteristic of tailoring work. João’s main philosophy: discussing the masculine and feminine position in the public, who seek freedom through their way of dressing.

Nothing inspires me like...
People who live as part of a society as homeless individuals with a complete lack of resources.

I hope…
That mankind in future will start a fashion evolution, and that the way you dress yourself won’t be seen any longer as an identification of your sexual preference.

Cultural influences…
My childhood in the countryside of Brazil, filled with traditional festivities such as Congadas and Carnival.

I got where I am...
Because of my passion and thanks to never forgetting where I come from.

Fashion can sometimes...
Touch you in an emotional way and give you answers.

I sense…
That Brazilian fashion will find its identity and importance without following other trends or creations.

I scream when…
I need to.

Money makes…
It easier.

Faith in…
Your dreams makes a difference.

Creativity comes from…
Both good things and bad things.

If I could…
I would only think about creating and forget the bureaucracy.

I once thought…
That fashion was only about creativity.

My future is…
A secret to me.

My vice is…
To look for inspiration in ugly spots of this world.

I live East…
On my farm, whenever I can.

My goal…
Is to write a small chapter of Brazilian fashion history.

I don't think...
Of fashion as only a business.

I tried to live...
By believing in hard work.

I like making...
Special clothes for special people, once in a wile.

I wouldn't want...
To become a square old man in future.

I love getting older...
As it makes me wiser.