Jain Pain

...lingerie is dead, long live lingerie!

Jane Pain was shaped as a label and concept for lingerie in the Mayan Riviera during holidays: Patricia Salinas, a sociologist and self-made designer, started to play with fabrics and textures and the ideas around sensuality and sexuality surrounding lingerie emerged. Her father had been a skilled designer for fabrics imprints who passed on to her the passion about details and a special joy d’vivre. Very soon, a lingerie collection was hitting Buenos Aires luxury-oriented boutiques that were searching for new things with a high end quality. The approach to the collections is a passionate surge of creativity: they could end up being a 30 or 60 piece collection. The idea is to add garments to the Jane Pain collection each year enlarging the production depending on what sells and what doesn’t. Women who wear Jane Pain will shape Jane Pain as much as we do. An intense road for Jane Pain which now dresses, like a second skin, the most intimate parts of women. Lingerie is nowadays worn as an outer garment and this may show that lingerie is dead. So, if lingerie is dead, long live the lingerie!

Patricia Salinas is a fashion designer today, because…
She has found a group of crazy enough people to help her follow her dream.

If Patricia Salinas would not have become a designer, she would be…
An actress or a performer of any sort!

Patricia Salinas spent her school years…
Smoking and going out to bars in high heels. Participating in left-wing politics and performing at catwalks for indie designers, stealing fire extinguishers or simply watching people pass by while seated on my doorstep.

Jane Pain’s friends think…
She is atypical. Which is a way of expressing something...I guess.

When Patricia Salinas was a teenager, she dreamed of being…
Axl Rose’s girlfriend. She swore she’d find him at the Rainbow, one of the bars that appeared in Guns 'n Roses' videos.

She knew she would become a fashion deigner when…
Whenever I had the time to think about myself. I guess it has a lot to do with what people say. I feel more like an artist, although while I was a teenager, I would criticise anyone who’d call him/herself an artist as I thought it was way too bourgeois.

She would never…
Speak too seriously. Or better yet, I will never take myself too seriously.

Jane Pain gets inspired by…
Everything done with a feeling, things created passionately. Passion is a very inspiring force. And also, of course, the difficulties that come up on the road. Conflicts and contradictions can give Jane Pain and Patricia Salinas a lot of inspiration.

The defining moment in her career was…
A moment yet to arrive. But I am sure it has to do with acceptance. As I studied sociology, seeing Jane Pain being well received as a brand in the fashion arena, in prestigious magazines and with talented stylists, I guess it was a way of defining myself as a designer and seeing the work take shape.

For a day, Jane Pain would like to be…
Monday, no doubt!

In 10 years from now, Patricia Salinas would like to see herself…
As someone who has found the balance between fun times and dignity.

If Jane Pain ruled the world, she would…
She would be in trouble as she won’t have any peace. We’ll leave that to other people while we observe.

She would describe Jane Pain’s personality as…
Histrionic.

Patricia Salinas wishes the next Jane Pain…
To be better than the previous one!

If she could live her life again…
I am not 30 years old yet and I think I have lived a few lives already in this one. So, I guess if I could live my life again I’d love to repeat a few things of this one!