Jain Pain

Jane Pain was shaped as a label and concept for lingerie in the Mayan Riviera during holidays: Patricia Salinas, a sociologist and self-made designer, started to play with fabrics and textures and the ideas around sensuality and sexuality surrounding lingerie emerged. Her father had been a skilled designer for fabrics imprints who passed on to her the passion about details and a special joy d’vivre. Very soon, a lingerie collection was hitting Buenos Aires luxury-oriented boutiques that were searching for new things with a high end quality. In 2006, Jane Pain receives calls from stylists from different high-fashion magazines and in 2007 has a catwalk presentation as part of Buenos Aires Fashion Week. At the end of 2007, the first requests from Japan come through, and in early 2008 the US followed with small boutiques. September 2008 marks the first steps of Jane Pain as a boutique oriented cult label arriving in London. No big investors or branding companies, just a handcrafted landing to be faithful to Jane Pain’s boutique approach. The approach to the collections is a passionate surge of creativity: they could end up being a 30 or 60 piece collection. The idea is to add garments to the Jane Pain collection each year enlarging the production depending on what sells and what doesn’t. Women who wear Jane Pain will shape Jane Pain as much as we do. An intense road for Jane Pain which now dresses, like a second skin, the most intimate parts of women. Lingerie is nowadays worn as an outer garment and this may show that lingerie is dead. So, if lingerie is dead, long live the lingerie!