J'ai Mal à la Tête

Fernando Pessoa’s work Livro do Desassossego – or The Book of Disquiet – inspired German designer Anja Pawlik’s menswear brand. “J’ai mal à la tête et à l’univers” is the basis, and namesake, for a label rooted in bucking the trend of fast disposable fashion. This fragmented tome struck a chord with the designer, and motivated her to create a brand that was not manipulated or linked to the daily ebb and flow of fashion trends as dictated by media and advertising. This forced Anja to design a collection with a connection on an intellectual level. Through avant-garde designs and functional wearability, her pieces offer a timeless aesthetic and a signature look that appeals to modern individualists. By manipulating the stereotypes of masculinity, without neglecting the demands of men’s clothing, Anja plays with colours and materials as well as outside influences in the absence of a specific theme. The only constants are quality and fit with distinct details running throughout the collection. This Munich native represents a new wave of young experimental artists that are leading a design revolution…