ITALY ON THE LOOKOUT

From my experience as a freelance journalist focused on young creativity, and as a communication consultant for companies, I’ve realized that new talents can be a driving force that brings new vibes to the fashion system. Scouting for new names means creating new enterprises and more jobs.

Young people are the future. Only by believing in them and supporting their work, can we help them. That’s why I love to work with Vogue Italia, which since its inception has invested time and energy in supporting new talents. Thanks to the contest “Who is On Next?” -- the fashion scouting project created and organized by AltaRoma in collaboration with Vogue Italia -- a new generation of designer is growing and working either within fashion houses, or launching their own labels. The contest is like a bet on future generations of the fashion business.

The competition, now in its sixth edition is geared toward all those who have already set up their businesses designing and producing Womenswear collections in clothing and accessories. Judging the winners of the contest is a prestigious international panel of judges consisting of journalists, buyers and opinion leaders, as well as other key players in the market.

Since the project has been so successful, it has spread to men’s fashion with the “Who is On Next?” / Pitti Uomo, the contest dedicated to new talents – Italian or Italian-based – in men’s fashion, promoted and organized by Pitti Immagine in collaboration with AltaRoma and Uomo Vogue. Second edition winners, Fabio Quaranta, for the ready-to-wear category and Andrea Incontri, for accessories, showcase their men’s collections in a few weeks during Pitti Immagine Wednesday the 12th and Thursday the 13th of January in Florence.