Georgia Hardinge & Victoria's Secret

...feminine, architectural designs are a perfect fit

by Mariel Reed
With skirts like flying buttresses on a catherdal’s side, Georgia Hardinge’s collections are epically architectural. It is no wonder she was scouted to design for Victoria’s Secret Fashion Show. Her remarkable pieces have proved unforgettable.

NJAL's Georgia Hardinge has certainly made a lasting impression. Her collections, which are filled with structural pieces that resemble works of gothic architecture, have been gaining notoriety. Hardinge was featured in NJAL's VOGUE.com's Fashion's Night In collection. Hardinge was chosen to design pieces for the 2010 Victoria’s Secret Fashion Show.

The show’s stylist, Charlotte Stockdale, contacted her after falling in love with a piece she had seen from Hardinge’s Autumn Winter 2010 collection. After the meeting, Hardinge received a package brief with mood boards, explaining that she could design anything she wanted, from any media that would be unique and inspirational. These designs were to be based around the 5 themes of the show: Wild Things, Country, Game On, Wish Upon a Star and Tough Love.

Although she was instructed not to tell anyone, Hardinge was overcome with excitement. She had been chosen to do what some designers only dream about. So, she set off to work right away. She came up with 100 or so sketches and samples. Three of which were chosen to be in the show. Swarovski sponsored one piece, for the Wish Upon a Star theme. Hardinge was able to choose which crystals to use for her piece.

Georgia Hardinge’s designs were a great match for Victoria’s Secret. Because her work is so architectural, yet feminine, it seems as if her outfits for the show were designed with ease, like the ideas came naturally. Her work fit so well with the lingerie. Her latest collection, ‘La Belle at le Bete,’ is darker than her previous collections. She also adds beautifully printed textiles, with geometric patterns. It is the perfect juxtaposition of strength and femininity. The pieces in the collection are bold, structured and sharp, but emphasize the female form and all of its curves.

Hardinge has been quite humble about it all. It is hard to believe how quickly she has gained so much attention. One can tell from her bashful manner of speaking that she too has not yet come to grasp the fortunate reality of her situation. She nonchalantly admits her excitement and nervousness about the outfits she did, but directly explains what an amazing experience it was.